MarTech Series – Marketing Technology Insights
SeenThis is announcing its commitment to join the UK’s Ad Net Zero chapter and will be supporting the drive to establish Ad Net Zero in the US this year. Ad Net Zero’s mission is for immediate, collective industry action to dramatically reduce the carbon emission from the development, production and media placement.
As a streaming technology company, SeenThis provides a solution that uses less data, and therefore creates a smaller carbon footprint than legacy ad serving technology. The SeenThis commitment is another step in the journey to bring more efficient solutions to the digital advertising ecosystem.
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“It is fantastic that SeenThis is committing to Ad Net Zero, and we welcome their presence as we all work together to dramatically reduce carbon emissions in advertising. They have innovative technology that can benefit our industry in this mission,” said John Osborn, USA Director of Ad Net Zero.
“We are thrilled to commit to Ad Net Zero in the UK and to help establish a US chapter as they are playing an integral role to decarbonize the media ecosystem,” said Jesper Benon, CEO at SeenThis.
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