MarTech Series – Marketing Technology Insights
Lakeside Software, the leader in enterprise-class digital experience management (DEM) software, has been named a Leader in the newly released 2022 IDC MarketScape for European End-User Experience Management report. Lakeside excels in overall capabilities and several areas, including research and development, product roadmap, and innovation.
“Lakeside is committed to delivering a best-in-class solution and experience for our customers,” said Dave Keil, Lakeside’s CEO. “Our platform provides the insights that organizations need to reduce employee downtime caused by tech disruptions, increase employee engagement, and drive productivity. This recognition from IDC further demonstrates our customer-centric philosophy, product innovation, and commitment to providing global enterprises with the tools they need to succeed in today’s marketplace.”
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“Lakeside stands out from competitors, with insights enabling the most impactful allocation of IT engineers’ time.” IDC
The IDC MarketScape is known for its robust scoring methodology, market share analysis, and for providing a clear framework comparing product and service offerings, capabilities, and strategies. Lakeside was one of 11 companies in the 2022 report, and, in evaluating market position, IDC noted “Lakeside’s offerings stand out from those of its competitors, with insights and visualizations enabling the most impactful allocation of IT engineers’ time.”
Customers interviewed as part of the report cited Lakeside’s prompt service, excellent quality, and ability to deliver strong support during solution implementation as among some of its greatest attributes. In the past several months, Lakeside Software has experienced robust growth and added several key executives, opened a new European hub in the heart of London, and established its third office in the United States with the launch of its Atlanta, GA, location.
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