MarTech Series – Marketing Technology Insights
Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) announced it has partnered with Elastic Path to transform its B2B commerce experience. Elastic Path is the creator and leader of the Composable Commerce Movement, an approach that enables business and technology teams to bring their brands’ unique digital vision to life. This is accomplished by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together in a complete, business-ready solution.
Purchasing technology can often have a high level of complex business configurations that historically required one-to-one communication, creating a barrier for buyers. This new alliance has enabled Konica Minolta to create a frictionless buying experience for customers and expand its potential customer base. With the company’s new digital channel, buyers can evaluate what they need to purchase with easy-to-navigate bundles and add-on services.
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By offering innovative product experiences with EP Product Experience Manager (PXM), Konica Minolta can improve its customer experience while growing its business through this new, digital revenue stream. In addition to utilizing Elastic Path Commerce Cloud, Konica Minolta is using EP Payments to facilitate a seamless checkout experience and ease of expansion into new regions.
“Elastic Path is an outstanding partner, providing expert guidance for successfully implementing and optimizing a multi-vendor approach to our eCommerce offering,” said Velinda Cox, Senior Vice President, eCommerce, Konica Minolta. “Applying their Composable Commerce technique to our digital ecosystem will provide us with a high level of flexibility to continue to innovate and meet the evolving needs of our customers.”
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