Intersec 2023 sets new visitor record – ZAWYA

To make this year its largest in 24 editions
Dubai, UAE: Intersec, the world’s leading trade fair for safety, security, and fire protection, recorded its biggest visitor turnout in history when it wrapped up a three-day run at the Dubai World Trade Centre (DWTC) earlier last month.
Some 43,305 industry professionals from 131 countries attended the event’s 24th edition, the largest in the series’ history with over 800 exhibitors from 55 countries spread across nine DWTC halls and the Trade Centre Arena. The visitor turnout saw a significant uptick in international visitors, with attendees from the GCC, Europe, Asia, and the Americas accounting for 49 per cent of the total headcount. Footfall meanwhile was spread across 48,331 gross square-metres of dedicated product showcases for commercial and perimeter security, homeland security, fire and rescue, safety and health, and cybersecurity.
A new report from PriceWaterhouseCoopers (PwC), produced in partnership with Intersec, found that the wider sector is treading a new pathway to cognitive security and surveillance, which will see the system evolve with active involvement from customers alongside their OEMs of choice to drive client-centric development.
“With emerging technologies playing a leading role in driving change across the ecosystem, the success and future of the security and surveillance industry lie in moving from an industry-driven strategy to a customer-focused strategy,” says the report. “The shift can be enabled by partnership strategies with varying degrees of control and investment to strike a partnership equilibrium, while building a robust technology foundation as an enabler. This will require a collective effort throughout the whole ecosystem.”
Alex Nicholl, Show Director, Intersec, added: “This year’s heightened visitor numbers underline the industry shift to this new era of cognitive security and surveillance likely to dominate the sector going forward. It demands a heightened focus on customised technology and partnership requirements, both of which Intersec deliver.”
Partnerships were prominent from the first day at Intersec 2023 with a Memorandum of Understanding being signed between video surveillance provider Hikvision and the UAE’s Ministry of Interior, as well as headline collaborations between Sharjah Civil Defence and Austrian firefighting equipment provider Rosenbauer, and Indian satellite, digital cable, and broadband provider NxDigital and US cybersecurity technology company Cybereason.
Technology and innovation remained front and centre of the event with the exhibitor profile featuring the biggest industry names alongside sector entrants and innovators. Major new exhibitors included Thales of France, Singapore’s ST Engineering, Saudi Arabia’s SAFE, Germany’s AGMC/BMW, Israel’s D-FEND, the UAE’s Tabbara, Holland’s Robin Radar, Sigma Security of Greece, Poland’s Megavision, and VX Ray of the USA.
The event’s special features, both vast and varied in their focus, drew large audiences across the three days. The Attack Zone hosted by the Loss Prevention Certification Board saw exhibitors live demo their products, while there was also a Safety Walk protective gear showcase sponsored by EnSafe Evacuation Chair, Jutec, and Teijin. A Tech Stage featured VR solutions, anti-drone technology, and new safety materials; a Start Smart Zone connected start-ups with decision makers, buyers, and investors; and the purpose-built Future Defenders Hack Arena provided a space for cybersecurity teams from schools, universities, and CISOs to compete for prizes and industry recognition.
There were also full houses for the powerful Intersec 2023 conference and knowledge-sharing programme – the biggest yet in the series with four focussed streams including the high-level Security Leaders’ Summit. The UAE Cybersecurity Council hosted a conference with attendees ranging from government leaders to CSOs and CISOs across the oil and gas industry, BFSI, healthcare and hospitality, and energy and utilities. A dedicated Fire & Rescue Conference was also hosted by Dubai Civil Defence, while a highly focussed Safety & Health Seminar explored the new MENA regulatory changes.
Additionally, Intersec 2023 recognised the best of the security and safety industries through its awards programme, with winners being presented at a gala ceremony. The show also hosted a successful bid by the UAE’s Cyber Security Council (CSC) to achieve the first Guinness World Records™ title for the largest cyber drill competition.
The Guinness World Records™ team had set a requirement for 100 participants for the inaugural record attempt, which the CSC surpassed with 150 participants across three days. An official adjudicator was on site to review the record bid and present a certificate to His Excellency Dr Mohamed Al Kuwaiti, Head of Cyber Security for the UAE Government.
Now, as Intersec organisers Messe Frankfurt Middle East begin planning for the event’s silver jubilee edition to run at DWTC from 16 – 18 January, 2024, PwC has reiterated the importance of trade shows in meeting new industry expectations.
“Such events add real value to the ecosystem as solution providers get an opportunity to showcase their capabilities in the latest technologies and features, while end customers can see live demonstrations and gain a hands-on sense of the technologies they are interested in,” the report states.
Intersec 2023 exhibitor Ateis Middle East, a leader in the life-safety industry, needs no convincing of the show’s potential. Its COO Philip Witts called the event: “The number one global event for our industry.”
-Ends-
About Intersec
Intersec is the world-leading emergency services, security, and safety event that will take place from 17 – 19 January 2023 at Dubai World Trade Centre (DWTC) and will be staged under the theme of ‘Uniting the World’s leading industry specialists for the safety & security of future generations.’ It will unite the global security industry and accelerate conversations to explore strategies and source technologies for the challenges faced by global security leaders and professionals promoting bilateral trade, commerce, and innovation across borders.
For more information, please visit our website.
To access further images from Intersec 2023, please click here.
Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress, and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields.
Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East. In the 2021/22 event season, Messe Frankfurt Middle East exhibitions combined featured 2,394 exhibitors from 53 countries and attracted 83,124 visitors from 116 countries.
For more information, please visit our website.
Contact:
Kate McGinley
kate.mcginley@uae.messefrankfurt.com
www.ae.messefrankfurt.com 
intersec.ae.messefrankfurt.com

© Press Release 2022
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