DemandScience's PGA TOUR Partnership – MarTech Series

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers.
In the 10 months since DemandScience was named the Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions, DemandScience has reached more than 54 million marketing professionals and business decision makers through television, digital marketing, social media, and in-person tour events with focused messaging about how leveraging accurate B2B information, insights and analytics can empower customers to reach the right buyers at the right time to achieve their growth goals.
“We have been very proud to have DemandScience and its global B2B expertise as part of the PGA TOUR this year, and congratulate them for the success they’ve had leveraging our partnership so effectively for brand awareness and customer hospitality,” said Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships. “We look forward to a great 2023 together.”
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“Our PGA TOUR marketing efforts have helped raise DemandScience ’s profile as a global leader that helps B2B companies win in competitive markets.”
In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves.
Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. In June, Matt Fitzpatrick captured the U.S. Open title in the United States, in September Shane Lowry was victorious at the BMW PGA Championship in England, and in October Keegan Bradley triumphed at the ZOZO Championship in Japan.
Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. Other ‘Team DemandScience’ professionals include, in order of world ranking, Corey Conners, Scott Stallings, Ben Griffin, Lanto Griffin, Sam Ryder, Brandon Matthews, James Hahn, Trevor Werbylo, Hank Leboida, Nick Watney, Rob Oppenheim, Scott Gutschewski and Tim Petrovic.
“The PGA TOUR audience is the most valuable in sports. Marketing professionals and business leaders see our brand on NBC Sports, the Golf Channel, and in programming across PGA TOUR media properties, meet with us at tour events, and watch our ambassadors use DemandScience-branded yardage books as they vie to win tournaments,” said DemandScience Chair and CEO Peter Cannone. “Our PGA TOUR marketing efforts have helped raise DemandScience’s profile as a global leader that helps B2B companies win in competitive markets.”
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This year, DemandScience also became a Proud Partner of the Shriners Children’s Open. As part of its activities in support of the annual charitable tournament benefiting the Shriners Children’s health care system, DemandScience sponsored live competitive analytics on new video boards throughout the course, and provided hospitality experiences for customers.
“I was fortunate to be able to attend the Shriners Children’s Open and experience the tournament as a DemandScience customer,” said Matthew Davidson, Growth Marketing Manager at “As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”
Click here to learn more about DemandScience’s work with the PGA TOUR, its PGA TOUR brand ambassadors, the Boston Bruins, the New England Patriots, the Boston Renegades and the company’s charitable sponsorships of First Tee, GreenLight Fund, and the Boston Bruins Foundation.
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