This is a machine translation of MinTIC‘s press release
Spot sales of more than USD $7 million and exports for more than USD $152 million, was the balance of the internationalization project of the companies of the IT industry and digital creatives, of the ICT Ministry and ProColombia during 2022.
The program report indicates that 267 Colombian companies from 24 departments and 17 municipalities were benefited, the vast majority of them MSMEs. These companies had the opportunity to participate in 15 international fairs, five business roundtables and five training and offer adaptation programs.
“Colombian businessmen have actively participated in these scenarios offered by MinTIC and ProColombia. In this process they manage to learn, adapt their offer to the needs of the international market and boost their exports. In addition, they know the global trends for the industry and have the possibility of generate strategic alliances that allow it to identify new business opportunities”, said Sandra Milena Urrutia, ICT Minister .
For his part, Hugo Urueña, manager of Atomic Studios SAS, said that thanks to the strategy “we managed to increase exports by 100%. Now, we export video games to the United States and soon to Mexico. We have also received training on legal issues, at the same time that we have participated in business roundtables, which has helped us to improve processes, sell more and reach customers that we did not imagine”.
During this year, the accompaniment to companies in seven municipalities with less than 200,000 inhabitants and one company in a PDET municipality (Development Programs with a Territorial Focus) stand out.
“Being synonymous with talent and creativity, service exports have been fundamental in our purpose of diversifying the country’s non-mining exports. Likewise, they are a tool that contributes to development and the creation of new jobs in the territories,” indicated Carmen Caballero, president of ProColombia.
Among the industries that have been impacted this year, there are 145 companies from the software and IT sector, 8 from video games, 14 from animation, 38 from the advertising and digital marketing sector, and 62 from the audiovisual sector.
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