Carrot Fertility Lifecycle Marketing Manager in Remote – Fitt –

About Carrot:
Carrot Fertility is the leading global platform for fertility healthcare and family-forming benefits. Trusted by hundreds of the world’s best multinational employers, health plans, and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and exceptional experiences for millions of employees. Its award-winning product serves all populations – inclusive of age, race, income, sex, sexual orientation, gender identity, marital status, or geographic location. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives.
The Role: 
Carrot is seeking a Lifecycle Marketing Manager to develop and execute multi-channel lifecycle nurture programs to drive engagement and surface MQLs within net new employer prospects accounts. This newly-created role will be responsible for understanding the buyer journey, defining landmarks along the way, and executing and reporting on programs that drive deep engagement. While email and digital marketing will be a major component of this role, we’re looking for people who have multichannel experience. Additionally, you will run programs to generate new leads and support our ABM team in efforts to nurture top accounts.  The ideal candidate has an entrepreneurial spirit, a passion for health and technology, and a successful track record driving user engagement and retention. This role will report to Carrot’s Director of Demand Generation.
Minimum Qualifications
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The expected base salary for this position will range from $103,000 – $141,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Why Carrot?
Carrot has received national and international recognition for its pioneering work, including Best Diversity, Equity, & Inclusion Product from the Anthem Awards, Fast Company’s Most Innovative Companies, CNBC’s 100 Barrier Breaking Startups, and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, healthcare innovation, and diversity, equity, and inclusion, such as The Economist, Bloomberg, Elle Magazine (Japanese edition), The Wall Street Journal, ABC, CNBC, National Public Radio, Harvard Business Review, and more.

Carrot is fully distributed, with teams in more than 40 states across the United States and dozens of countries around the world. It has received numerous workplace awards, including Fortune’s Best Workplaces in Healthcare, Great Places to Work certified and certified Age-Friendly Employer. Learn more at 
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