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When Covid shut the world down, it was tech that kept it up and running. All things digital surged even as the rest of the sectors tanked. But then things changed. The Nasdaq composite, a tech-heavy index, shed off one third of its value. That is equal to India’s GDP.
Music, as a field, has witnessed a shift, not only in its audience but also popularity of genres, especially in India. From commercial Bollywood music, we can see a shift in the audience preference towards new segments like Indie Music, Hip Hop, Low-Fi. An expected trend is going to be the shift of focus from just making a single trend towards actually curating quality content and campaigns
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