However, digital media such as smartphones, laptops, and other smart devices have grown popular and powerful over the past two decades. This rapid advancement in technology quickly became an opportunity for many traditional marketers, who discovered new ways to reach and engage their audiences.
People began developing new marketing strategies, and as Google improved and social media platforms emerged, digital marketing strategies and roles became hot topics in the industry.
Today’s digital marketers wear many hats. Brands that understand the roles of digital marketers are reaping the benefits of the wide range of skills and tools in order to stay on top of the ever-growing competitive business environment.
Digital marketers are at the heart of leveraging media channels to create, deploy, manage, and track campaigns.
The truth is that digital marketing has the potential to grow the business at the highest rate and data are there as proofs.
The pandemic made people stay at home and work remotely which eventually resulted in business owners inclined towards Digital Marketing. This eventually provided so many opportunities for business owners to target their audience online with digital marketing tactics.
Also, business owners are realizing that they have chances of higher returns by investing in Digital Marketing.
No wonder brands like; Sterling Bank Plc., United Bank for Africa Group (UBA), The Chartered Institution of Water and Environmental Management, MTN Nigeria, Kippa, DPTRAX, Wallify, The Redwolf, TOA Marketing, Freelancer, and Eskimi are doing great in the digital space.
Depending on the company, industry, and seniority of a role, a day in the life of a Digital Marketer would often include managing social media marketing campaigns, working on search engine optimization or search engine marketing efforts, running display or programmatic ads, overseeing email campaigns, and creating content for a company blog.
Few individuals distinguished themselves in the Digital Marketing space in Nigeria in 2022. In this Special Report, we present to you the Top Digital Marketing Personalities in Nigeria in 2022 in no respective order:
Oyekunle Damola helps business owners increase their revenue by attracting & converting prospect into sales using an auto relationship building system
Ore Afolayan is a marketer and technology entrepreneur. His work focuses on helping Tech-enabled and Blockchain brands to drive sustainable development in Africa.
Ore is also Founder/Team Lead at TOA Marketing, a product marketing company that helps startups to scale with ease.
Leveraging his marketing skills, he currently works as Ambassador for Blockchain projects such as Inery Blockchain and StarCoin.
Ebube Okechukwu is a Social Media and Digital Communication specialist with experience in managing global personal brands, Financial Services, Retail, Environmental Management, Real Estate and the Non-profit sectors.
Ebube’s experience has seen him work across several industries including the financial sector where he currently works leading and executing the digital marketing and social media strategy for one of Africa’s leading financial services provider – United Bank for Africa in 24 countries and as well manages the social media and digital brand for its Chairman – Tony O. Elumelu.
He previously worked with the Tony Elumelu Foundation (TEF), the largest Africa-based, African funded philanthropy focused on entrepreneurship. At the TEF, he was responsible for telling the story and solutions of over 100 entrepreneurs from across 40 countries in Africa.
He holds a bachelor’s degree from the University of Benin and a master’s degree from the University of Lagos. He is a Professional member of the Chartered Institute of Marketing UK and holds certifications in Digital Marketing, Marketing Communications, Strategic Communications and Business Writing from the Chartered Institute of Marketing UK and the Pan-Atlantic University, Lagos.
Omokehinde Omokehinde is a Digital Marketing Communications professional, who specializes in brand management, client servicing, business operations, strategy, and content creation.
She has a cross-industry experience of 12 years in sectors such as Pay TV, Telco, NGO and Government, FMCG, and the financial sector.
She has worked on various brands such as Airtel, Supakomando, Nokia Mobile, Maltina, GOtv, Maggi, and Payattitude, to mention a few
Currently the Deputy Business Director of The REDWOLF Company, which is the Digital Agency for Noah’s Ark Communications, she oversees brand/ business management and Strategy.
Onyinyechi Nneji is a marketing professional with 4 years of experience facilitating the launch of technology products in Africa using key marketing tactics.
Her background in digital marketing with her certification from the DMI combined with years of experience in storytelling and marketing have been critical in scaling products in Fintech, Education, Finance and AI.
Deji Akintade is a dynamic marketing professional with an exceptional track record in digital strategy, brand development, and marketing communications for established brands and high growth startups. Deji is currently leading the marketing efforts of one of the tier-2 banks in Nigeria to build a borderless digital bank for global citizens.
He was previously the marketing lead at Avon HMO, where he played a crucial role in transforming the company into a dominant healthcare brand in the digital space in Nigeria.
Deji has over 8 years of extensive experience in a number of sectors, including online retail, advertising, real estate, sports betting, healthcare, and financial services.
He is one of the co-founders of the Digital Marketing Meetup Nigeria (DMM), a platform that brings together digital marketing enthusiasts and professionals to share industry insights, network, and discuss business and job opportunities. Deji was a key member of the team that hosted the first Digital Marketing Conference in Nigeria in 2017 and organised the first Digital Marketing Virtual Exhibition with the Association of Digital Marketing Professionals, the leading professional organisation for digital marketing practitioners in Nigeria.
He is a professional member of the Chartered Institute of Marketing, UK with certifications in Marketing Analytics and Strategic Communications from Lagos Business School and the Pan-Atlantic University, Lagos respectively.
Olubukayo Ewuoso is currently a Product Marketing Manager, Global, at Eskimi, a programmatic AdTech company, across multiple markets globally.
He previously was the Snr. Account Manager, West & Central Africa, where he created digital campaign strategy, built solid and trusting relationship between major key clients, retention, upsell processes and revenue growth in a SaaS B2B environment in different sector (Tech Startups, Telcos, Banking, FMCG,) with global brands like Coca-Cola company, Nestle, MTN, Kuda Bank, amongst a few.
With over six years experience in digital media, growth and tech sales, he led efforts at DigiClan Africa, a 6,000 community strong of digital marketing professionals, as Dean of academy in 2022, and had served as Director for Programmes, & Partnership, Assistant Director for Programme and other capacities in the past.
Joshua Esiebo, a digital strategist and certified member of the Chartered Institute of Marketing (CIM), has over a decade of experience in Digital Strategy, Product & Platforms Management, Multi-Channel advertising, Mobile Marketing, and Digital PR.
He has developed and delivered over 70 online marketing plans and campaigns across different verticals and sectors – including large corporates, small businesses and faith-based institutions
Joshua currently serves as the Manager, Messaging (Partnership & Platforms) at MTN Nigeria where oversees all aspects of the messaging (ayoba; Africa’s all-in-one super app for messaging, music, games, content) service value chain, ensuring that the messaging platform and partnership maintains sustainable, high performing, year on year growth in line with the strategic objectives of the organisation.
As a creed, he invests in people to empower learning and provides constant digital marketing advice on audience insight, quality contents and digital marketing topics to move marketers forward in this fast-changing digital marketing space/industry.
A founding member of DigiClan Africa; the largest community of digital media and marketing experts and enthusiasts in Africa.
Oghenetega Ajogun is a data-focused, performance marketing expert focused on creating performance-based marketing campaigns, delivering high-level business insights while leveraging new media to deliver substantial revenue growth and have a huge impact on her client’s bottom-line.
With a track record of expanding company revenue and market share through performance-based marketing campaigns, delivering high-level business insights. She is also very passionate about impacting people’s lives and teaching in the digital space.
She has worked in multiple agencies and start-ups in Nigeria like SO&U, Wildfusions, Qlick Digital, Ringier Nigeria & Mdundo.com where she was the Senior Marketing Manager and she is currently the Strategic Marketing Manager at CIWEM, an independent professional body and a registered charity in the UK.
She is a TFAA 2020 nominee, Prize for Intrepreneurship, listed as one of Brand Communicator’s 40 under 40 women in Marketing & Communications (2021) and also one of 9to5Chick’s Top 100 Career Women In Nigeria for 2021.”
Oluwatobi Adekunle is a growth-oriented and performance-driven marketing professional with over 10 years of experience across various industries from e-Commerce, Information Technology, Energy, Financial technology, and Advertising Technology.
He possesses specialized skills in developing digital marketing strategies that deliver business objectives; this is because he has worked in different marketing capacities from digital marketing to performance marketing, growth and product marketing.
He is the founder of one of the largest digital communities in Nigeria – Digital Marketing Meetup Nigeria (DMM). This platform brings together digital marketing enthusiasts, tech entrepreneurs and experts where they share industry insights network and discuss business & growth opportunities.
Tobi convened the first Digital Marketing Conference in Nigeria in 2017 and held the first Digital Marketing Virtual Exhibition with the Association he co-founded the Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria.
Tobi is a renowned mentor and trainer within the digital marketing ecosystem. He lectures at one of Nigeria’s leading marketing colleges, where he teaches Digital Marketing Techniques, a module for the Chattered Institute of Marketing Professional Certification UK.
He also facilitates different modules of the Digital Marketing Institute (DMI) Ireland courses. He is an alumnus of prestigious institutions, such as The Chartered Institute of Marketing UK where he bagged a Post-Graduate Diploma in Professional Marketing, The Business School Netherlands where he holds an MBA and Lagos Business School where he had a Certificate in Strategic Marketing
Olayinka Bolaji is a Growth & Performance Marketing Expert with over 10 years’ experience in Digital Marketing & Analytics, Marketing Strategy, Product Management, SEO/Paid Advertising and Software development.
He has worked with various brands in different industries ranging from Retail, Gaming & Lottery, Telecom, Insurance, Fintech, Real Estate and many more in various capacities such as Growth/Digital Marketing, Product Management and Software development.
Hamdalah Hanafi is a Product marketer with a background in Digital Marketing and business growth, focusing on analytics, social media marketing, and content marketing and she uses her understanding of consumer behaviour to develop effective marketing strategies for businesses.
She has gained valuable experience in sales enablement, Go-to-Market strategies, product messaging, positioning, and competitive analysis.
These skills have helped her to successfully differentiate products in competitive markets.
Joan thrives at helping individuals and businesses scale via storytelling…
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