SEPTEMBER 16, 2022 — UTSA’s official social media channels are ranked among the top in the nation for their engagement rates, according to U.S. social media listening leader Rival IQ.
In the 2022 Higher Education Social Media Engagement Report published this fall, Rival IQ lists UTSA as No. 5 in the nation for its @UTSA Facebook engagement rate and No. 11 in the nation for its overall Instagram, Twitter, Facebook and TikTok engagement rates.
Rival IQ calculated its 2022 ranking by assessing all 358 U.S. higher education brands. Its ranking measures each brand’s ability to connect and build relationships with followers on their official social channels while also considering the size of each institution’s social media audience.
This year, Rival IQ assessed content posted between June 1, 2021 and May 31, 2022 on UTSA’s official (@UTSA) Instagram, Twitter and Facebook channels and the @UTSAStudents TikTok channel. The official channels are managed by University Strategic Communications. The TikTok channel is managed by the Office of the Dean of Students.
“To become a model for student success, UTSA recognizes it must meet and serve students where they are. Today so much of that conversation and relationship-building takes place over social media,” said Joe Izbrand, UTSA chief communications officer and associate vice president for strategic communications. “We have a dynamic strategy for reaching and connecting with students and our extended community of faculty, staff, alumni and supporters. That strategy is a powerful tool for advancing the reputation and brand of UTSA.”
Rival IQ surveyed all 358 Division I colleges and universities to develop its 2022 ranking. To ensure an authentic comparison, it considered each university’s audience size by channel: followers for Instagram, Twitter and Facebook and views on TikTok. In doing so, it effectively ranked the percentage of each institution’s active social media audience.
UTSA uses social media to engage, inform and entertain audiences. It also uses its social channels as a customer service desk where students and their family members can gain additional support in connecting with other campus offices to ask questions or address concerns.
The university’s official social media presence includes the @UTSA channels on Instagram, Twitter, Facebook, LinkedIn, YouTube and Giphy as well as its new @UTSA.Roadrunners channel on TikTok, which launched in August.
Rival IQ is a digital marketing leader in competitive social media listening. It was founded in 2012 to provide public and private companies with real-time access to their social media data. Its specialties include social post analysis, competitive analysis, social media audits, social reporting and influencer tracking. Clients include Deloitte, the Denver Broncos, Indiana University, the University of Kentucky, Notre Dame and Xavier University.
This year, Rival IQ’s top higher education institutions according to Facebook engagement rate included University of Iowa, Georgia Tech, Jackson State, James Madison and UTSA.
Overall, the top five colleges and universities included University of Iowa, James Madison, Utah State, Georgia Tech and Ohio University.
— Christi Fish
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Registered Bexar County voters may cast their ballot at the polling place on the Main Campus: the H-E-B Student Union Bexar Room (HSU 1.102). The Downtown Campus community can vote at the nearby Bexar County Elections Office, located at 1103 S. Frio St.
The Office of Restorative Justice in partnership with Against All Odds Rise, the UTSA Police Department, the SAPD Community Engagement Unit, and Alpha Phi Sigma Criminal Justice Honor Society will host community roundtable conversations for students and law enforcement officers.
Join the PEACE Center as participants explore Tough Guise by Jackson Katz with guided discussion on a theme surrounding domestic violence.
This workshop is led by the Dreamers Resource Center and Academic Innovation to provide an overview of the federal and state policies that impact the lives of Dreamers and the undocumented student population. Additionally, we will discuss the unique academic, professional, and personal challenges Dreamers and undocumented students face when completing their higher education degree.
Inviting all students who have participated in summer internships, research, industry projects, and leadership experiences to present on their experience in a friendly competition.
With flu season upon us, now is the time to get vaccinated. Getting your annual flu shot can help to keep you and others safe. UTSA and Passport Health USA is making it easy for you to get vaccinated by offering on-campus flu shot clinics this month.
Join the PEACE Center over zoom for this 90-minute engaging, interactive overview introducing the basic elements of Green Dot and the issues of power-based personal violence prevention. The training will help participants recognize behaviors that constitute red dots, reduce the possibility of red dots happening by introducing green dot interventions and recognize personal barriers preventing intervention.
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The University of Texas at San Antonio is dedicated to the advancement of knowledge through research and discovery, teaching and learning, community engagement and public service. As an institution of access and excellence, UTSA embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property – for Texas, the nation and the world.
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