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Companies are increasingly resorting to using tools and technology to communicate with customers, personalize experiences, analyze and strategize and attract new customers. Ironically, marketers utilize just 42% of their martech stack capabilities today compared to 58% in 2020. This could be because technology evolves quickly, making it challenging for marketers to keep pace.
Every CMO’s challenge is different based on the company they are a part of—whether it’s a start-up, fast-growing tech company, or an established corporation. But it is important to know that their team play a critical role in the way customers see and perceive what they sell. Startups and established firms need to constantly come up with a strategy around this premise.
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