Updated · Aug 07, 2022
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Influencer Marketing Statistics: Influencer marketing has emerged as one of the most powerful marketing strategies in the past few years. It is being used by millions of trades and brands. It entails an alliance between influencers and brands to promote a service or a product. Now these days, Influencer marketing is considered as a potent approach that can help businesses grow. Brands love to be associated with individuals who have specific niches and have a major fan following online. Such individuals are known as influencers. These influencers are usually seen as experts in their respective fields and they can affect their followers’ buying decisions. Here are some essential influencer marketing statistics that will reveal how far the influencer marketing industry has come over the years in terms of its growth and effectiveness.
As per influencer marketing statistics, traders in the US will be spending around $4.6 billion on influencers. In 2021, they invested around $3.69 billion in influencers.
55.4 percent of traders in the US teamed up with influencers in 2019. However, the number is going to increase by 20 percent in 2022.
The industry soared to $13.8 billion in 2021. This year, the value of this industry is going to touch $16.4 billion. The growth of the influencer marketing industry is credited to the rising popularity of short video formats on social media platforms such as TikTok, YouTube, and Facebook.
(Source: influencermarketinghub)
Instagram is a quite popular social media platform for influencer marketing.
Around 18 percent of traders spent $100000 to $500000 on influencers.
With the growth of the industry, services and firms that provide support for influencer marketing as well grew further. There had been around 18900 firms linked to influencer marketing in 2021.
(Source: influencermarketinghub)
Such activities are like searching for more details, visiting brands’ official websites, or apps, or buying the product.
After a slight drop in its popularity in 2020, Instagram has shot up quite high in 2021 as most brands have been choosing the platform for their influencer marketing campaigns.
(Source: influencermarketinghub)
Although they might not have the highest number of followers, brands prefer to join hands with them as they bring more authenticity and a greater level of engagement. Micro-influencers charge less compared to mega-influencers.
As per influencer marketing statistics, video ads generate more engagement on Facebook as compared to images. Video ads generate more conversions and ad clicks as well.
Influencer marketing stats show that most customers are ready to invest $1 to $629 on a product or service suggested by an influencer.
Nearly 79 percent of traders regard Instagram as an essential part of their campaigns. 83 percent of Instagram users use the platform to find new products or services.
With a massive reach of more than 2 billion people and more than 30000 mentions, Zara has secured the title of the most mentioned brand on Instagram in 2021.
(Source:influencermarketinghub)
As per Google influencer statistics, four out of 10 teenagers believe that their favorite YouTuber knows them better than their friends do in real life.
Celebrity endorsement data shows that YouTube stars make up to $300000 for a sponsored video. While Facebook celebrities and Instagram stars earn around $187500 and $150000 respectively.
With more than 10000 mentions, Netflix has been the most liked brand on the platform.
(Source: influencermarketinghub)
Steam has garnered around 76000 mentions and 1.1 billion views on the platform.
(Source: influencermarketinghub)
This boosts brands’ chances of being seen, identified, and considered by consumers.
More brands are expected to opt for influencer marketing considering the benefits it brings to the company.
The platform launched this creator fund for content creators to help them earn a living using the platform. The fund is supposed to grow to $1 billion by 2023.
A brand that produces beauty products always collaborates with a beauty influencer. It positions the brand with its direct target audience.
As per social media statistics 2020, each user has around 8.4 accounts. As the usage of social media platforms continues to increase, it has become essential for brands to opt for cross-channel campaigns for marketing.
With growing scientific innovations, typical ways of influencer marketing are expected to be affected by the launch of artificial intelligence.
A single piece of content created by an influencer delivers eight times more engagement as compared to content created by the brand itself.
The rate of engagement shows the number of interactions a specific content receives such as views, comments, or likes. Traffic and reach are also crucial factors in tracking the impact of influencer marketing.
It is pursued by categories like beauty, music, photography, and family.
Although regular categories of influencers such as beauty and lifestyle are quite popular, new types of influencers like pet influencers (PetFluencers), financial influencers (FinFluencers), and skincare influencers (SkinFluencers) are as well are growing steadily.
This platform has completely changed the market of influencer marketing. The algorithms of the platform offer everyone an opportunity to go viral quickly. The precise targeting of the audience is the reason for its greater rate of engagement.
These days, social commerce is not just for ads, many social media platforms as well are offering new sales possibilities to brands. Users now can buy products without leaving an app; it has made the journey of the buyer more convenient.
(Source: Statista)
As per a study, content creation is a time-consuming process for marketers. While influencers create all of their content on their own, brands use the skills of different professionals to create and stock content.
The football star has garnered around 414.15 million followers on the platform. He is followed by Kylie Jenner with 320.23 million followers, Leo Messi with 313.15 million followers, Selena Gomez with 304.97 million followers and The Rock with 304.94 followers on Instagram.
Now brands have started embracing an always-on approach that sets up a consistent presence of the brand on various social media networks.
These three factors will be the three main standards of the industry. Consumers and influencers will be creating more inclusive narratives and content.
Brands and influencers are all set to up their game using augmented reality (AR) technology in their content.
The US has a huge number of influencers.
As the market of influencer marketing will grow in the forthcoming years, experts expect an increase in the spending price as well.
A survey done in 2020 shows that many brands have increased the percentage of the standalone budget for content marketing. While 75 percent of brands plan to allocate a major chunk of the fund to influencer marketing in 2022.
Most brands like to develop a long-term association with influencers. Big brands might have many different influencers who are used based on the target audience.
34.5 percent of brands give away free product samples. While 25 percent of companies offer discounts on products to influencers. 34.5 percent of brands remunerate their influencers in money. However, only 5.9 percent of brands choose giveaways as a payment method for their influencers.
Influencers need to ensure that brands track the ROI from their campaigns to get their due reimbursement.
The remaining firms utilize public relations budgets to spend on influencer marketing. It shows that they are utilizing influencers to improve their brand awareness among consumers rather than to boost their sales.
The usage of Facebook for influencer marketing has shot up from 7 percent to 50 percent. The use of TikTok has remained the same at 46 percent and YouTube usage has shot up from 36 percent in 2020 to 44 percent in 2022.
(Source:influencermarketinghub)
Nearly 42.3 percent of firms focus on conversions and sales to measure the success of influencer marketing. Many brands consider engagement rate, views, reach, and impressions as the most crucial metrics of the success of such kind of marketing.
Influencer campaign In-house is linked to many other challenges as well such as finding influencers, regulating contracts and deadlines for marketing, time constraints, and payment issues.
Thankfully, there are many tools available to identify sham influencers and their activities.
An influencer marketing survey has shown that more than half of the respondent brands associated with influencers have been running eCommerce stores as well.
(Source: influencermarketinghub)
#48. 75 percent of marketing and communication experts say verified web traffic of the influencer is the most vital factor for selecting an influencer.
#49. The boost in influencer marketing in 2021 has resulted in a reduction in print advertising.
A survey done on 3 million ad posts on Instagram shows that most of its influencers are women.
Influencers’ preference for Instagram increases when they are associated with a visual niche like fashion.
The six leading categories of influencers on Instagram are Icons or celebrities, Instructors, Adventurers, Gurus, Creators, and Entertainers.
More than half of Micro-influencers have been able to attain influential status without investing any money. Only fewer than 10 percent of them have spent money on Instagram native ads.
#54. More than a half million influencers choose Instagram as their favored channel.
#55. 96 percent of females are more likely to search for suggestions on the internet.
Brands usually do not work with influencers who do not have any impact on their followers.
A study from USP solutions has shown that more than 40 percent of Twitter users have purchased a product after seeing a tweet from an influencer.
A vast majority of young people trust online reviews to make informed decisions. They think that online reviews are reliable and authentic.
#59. 306 million people are on Snapchat, which makes it a highly feasible influencer marketing platform.
#60. There has been a boost in the usage of AdBlockers in the US in 2021.
#61. 57 percent of people in the age range of 18 to 24 years in the US have their first contact with social media on their smartphones.
#62. 68 percent of bloggers like to be associated with brands directly rather than via agency or any other network.
#63. Brands look for influencers who already have an attraction towards the company
#64. Friends affect 79 percent of customers’ buying choices on social media platforms.
#65. Lord & Taylor joined hands with 50 Instagram influencers to wear the same dress that has been rapidly sold out.
#66. A study shows that young adults in the age range of 8 to 12 years in the US spent 4 hours and 44 minutes on social media per day watching videos.
#67. 5 percent of traders plan to spend more than half of their budget on influencer marketing.
#68. Micro-influencers will be a major part of Brand conversations.
#69. Influencers who have 10K to 100K followers provide the best blend of engagement and broader reach.
#70. 84 percent of firms are planning to work with social media celebrities in the upcoming year.
#71. LinkedIn accounts for 740 million users and 25 percent of these users are recognized as senior-level influencers.
#72. LinkedIn is considered a highly vital platform for sharing professional content.
Influencer marketing is a booming marketing tactic that can be used in almost all kinds of industries. Brands that use influencer marketing are more likely to establish a long-term association with their consumers. It can boost brands’ visibility and sales as well. These statistics prove that influencer marketing is an efficient and thriving industry. As more traders are opting for influencer marketing, it will bring many positive changes in the industry of influencer marketing
It is a part of social media marketing that utilizes product mentions and endorsements by influencer folks who are followed by a vast majority of people and seen as experts in their respective niches.
Each influencer marketing campaign is designed differently as per its clients’ needs. The cost of influencer marketing differs across various brands and agencies and it changes based on a wide range of factors like the number of influencers
Influencer marketing is a cost-effective choice for small brands. It brings higher returns as compared to other traditional marketing strategies.
Influencer marketing can be used across a diverse range of industries such as beauty, fashion, pet care, events, health and wellness, charity, and finance.
Influencers generally have a less social following as compared to celebrities. Influencers target a niche with content that concerns those people who have common interests. While celebrities, who are more influential are usually utilized in combination with influencers in campaigns.
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
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