MarTech Series – Marketing Technology Insights
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors. Borsa has served on the board since February 2020, most recently as IAB Board Vice Chair. Alysia takes on the role that was held by Krishan Bhatia, President and Chief Business Officer at NBCUniversal Media, LLC over the past year, and Krishan remains on the Executive Committee of the board.
John Halley, President of Advertising at Paramount who has been on the board since March 2021, will serve as the new Vice Chair.
“Alysia has made a meaningful impact on the board during her tenure. She is always willing to collaborate and swiftly address important issues for our members. Through her role at Dotdash Meredith, Alysia brings a deep understanding of the publisher perspective, which is critical as our industry is being rearchitected from the ground up. I have complete confidence she will assist in leading the industry in the right direction,” said David Cohen, Chief Executive Officer, IAB.
“IAB is at the forefront of addressing the issues that impact our industry, and we all need to hold each other accountable to ensure we are meeting the needs of consumers, enterprises, and institutions who use digital technology everyday,” said Borsa. “As Chair, I look forward to collaborating with David Cohen, the Board of Directors broadly, and our full membership to educate and advance the tools needed to prepare ourselves for today’s changing ecosystem spanning regulation, fraud, identity, and addressability.”
“I am eager to work alongside Alysia, David Cohen, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time. The IAB is doing important work, and I look forward to contributing additional perspective as we map our path into the future,” said John Halley, President, Paramount Advertising.
“Alysia and John are two strategic, highly-respected executives who will undoubtedly be fantastic partners as we embrace the issues and opportunities facing the media and marketing landscape head on. We are at a critical juncture in our evolution, and what we do today will shape our industry for years to come. As we embark on this new year, I am looking forward to the perspective and thinking they already have in store for IAB and ensuring the industry’s continued growth,” added Cohen.
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New members of the IAB Board of Directors elected to a three-year term include:
Current board members re-elected for a new three-year term include:
The IAB Board of Directors is also comprised of the following members:
Ex-officio members include:
IAB Executive Committee includes:
The new board slate was formally announced at the 2023 IAB Annual Leadership Meeting (ALM).
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