Casino777.nl research: The Voice, Big Brother – The Dutch TV shows that became an international success
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Casino777.nl research: The Voice, Big Brother – The Dutch TV shows that became an international success
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GambleAware has published the annual statistics for the National Gambling Treatment Service (NGTS) for 2021/22. The report shows NGTS continues to be a fast and effective route for those experiencing gambling harms to improve their gambling behaviour and psychological distress.
Commissioned by GambleAware, the NGTS is a network of organisations that provide confidential treatment and support for anyone experiencing gambling-related harms in England, Scotland and Wales, including GamCare and its partner network, Gordon Moody and NHS treatment centres. It is free to access and provides telephone, online and face-to-face support for individuals and groups.
The new report shows 7072 people received treatment between April 2021 and March 2022. Most people (92%) who completed their scheduled treatment showed improvement on their Problem Gambling Severity Index (PGSI) score, a widely used measure of harmful gambling behaviour.
Most people (86%) who completed treatment also reduced psychological distress around their gambling behaviour, measured using the Clinical Outcomes in Routine Evaluation (Core-10) measure. Just under one third (30%) did not complete their treatment.
Zoë Osmond, CEO of GambleAware, said: “It is extremely encouraging to see that the National Gambling Treatment Service continues to improve the lives of those who experience gambling harms and remains a highly effective treatment option.
“It is also encouraging to see the fall in those accessing more advanced treatment balanced out with more and more people accessing the helpline and other services as a means of support. Gambling harms can affect anyone and it is important to encourage people to seek support and treatment early on.
“We remain committed to ensuring that we work closely with our partners to understand how we can further optimise uptake and retention. We also acknowledge the urgent need to raise awareness of the service and improve access to it across the diverse range of populations and people that could stand to benefit from treatment.”
Most referrals were found to be from the National Gambling Helpline (57%), with self-made referrals making up just over one quarter (26%). Half of all service users (50%) had a first appointment within five days of contacting the NGTS, and 75% within 12 days. Treatment was shown to last on average ten weeks.
The report also shed light on the evolving picture of gambling harms as a public health concern. Data revealed the most common location for gambling amongst service users was online, with use of these services noticeably higher among younger age groups. An increasing number of women were also found to be contacting the service, with the majority reaching out being “affected others”, who across both men and women represented 14% of those contacting the service.
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Why you love Dutch TV and you don’t even know it!
Casino777.nl has researched the Dutch TV programs that became an international success. Do The Voice, Big Brother or Deal or No Deal ring any bells? These TV shows and many more have all originated from the same place: The Netherlands. Even though the US and the UK tend to steal the headlines when it comes to popular TV content, the Netherlands has long been a hotbed of creative talent.
Table 1: The most successful Dutch TV exports
Figure 1: Countries where Dutch TV Exports have been aired
The Voice – First shown in The Netherlands in 2010, the singing show is now available in 64 countries. In fact it has been running for 22 seasons in the US, 12 in Ukraine, and 11 in France.
Big Brother – Since 1999, the show has been watched by more than 600 million viewers across 57 countries, including the US, the UK, India, Australia and Brazil. In the UK alone, Big Brother accounted for 23% of Channel 4’s £664 million revenue in 2007.
Deal or No Deal – From its original name Miljoenenjacht (Hunt/Chase for Millions), the UK version has become the most popular worldwide in 2022 with 13 seasons on Channel 4. The US, Australia and Bulgaria have also aired the show for over a decade (11 years).
Fear Factor – Joe Rogan’s version of the TV show may be seen as the most popular one yet, however, more seasons have aired in India: nine compared to seven in the US . The fear-inducing game show has been exported to 26 countries since its launch in 2001.
The Bus – One of the less talked about shows in the list, yet the luxury bus show has been spinned off in several European countries (Spain, Belgium, Luxembourg, Estonia) and South America (Brazil).
Dating in the Dark – This rather atypical concept that features contestants trying to find love in a pitch black environment has had international exposure across four continents, namely Europe (UK), North America (US), South America (Brazil) and Oceania (Australia).
What are the longest running shows?
German participants of Big Brother 5 and 6 were getting pretty cosy and enjoyed a stay in TV’s most famous house for one year. Audiences and cast alike were also captivated in the Philippines with three of their seasons being almost a year long.
But this trend is not consistent across all countries where some seasons were abruptly cut short, like Spain’s Big Brother spin-off’s Sálvame Okupa which lasted precisely one working week.
Fun facts you never knew about Dutch TV exports
It is well known that reality TV shows don’t come without their controversies. Entertaining millions of viewers around the world often requires a lot of on screen drama, yet there is also a lot going on behind the scenes that the producers cannot necessarily control. Here are some unbelievable facts about Endemol’s biggest shows:
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Raptor PR – a leading b2b communications agency for games industry, web3 gaming, and media brands, has supercharged its leadership team with the appointment of Merve Liebelt as a Senior Strategic Advisor. Boasting over twenty years’ experience in strategic comms for major global brands and agencies, Liebelt will work with Raptor PR CEO and Founder Rana Rahman to lead the agency into its next phase of hyper-growth.
Liebelt brings a wealth of experience and a data-driven mindset to strategic communications, having worked with brands including Puma, Tinder, Christian Louboutin, Allianz, and IONITY, in both brand-side international marketing and communications roles, as well as in renowned agencies. Her recent experience includes pan-European work as VP and General Manager Europe at the award-winning international PR agency JIN Group, and as MD of ML Brand Consulting.
Since January 2021, Raptor PR has been powering b2b comms campaigns for games industry, web3 gaming and media brands. The agency doubled in size this year, and Liebelt will help spearhead a transformational drive, empowering Raptor PR to scale more effectively in 2023 and beyond. Its experience features over twenty brands like Xsolla, Dubit, Admix, Bidstack, Sandsoft Games, Kinetix, and The Tiny Digital Factory.
Rana Rahman, CEO and Founder at Raptor PR, commented:
“Having consulted for a multitude of comms agencies over the last decade, I’m acutely aware of the growth challenges faced by many SMEs. Merve’s fabulous appointment as Senior Strategic Advisor empowers team Raptor to tap into her industry-best brand and agency experience, which will prove invaluable in helping us scale much more effectively over the coming years. We have an ambitious growth roadmap for 2023, and Merve joining means it’s very much ‘game on’.”
Merve Liebelt, Senior Strategic Advisor at Raptor PR, added:
“Raptor’s incredible growth is testament to Rana’s vision and lifelong passion for gaming and tech brands. Having worked closely with Rana before at JIN, I know just how passionate he is about the worlds our clients are creating and defining. I’m confident my experience delivering growth and reputation for brands and international agencies is a perfect fit for his drive and creative flair. There’s an incredibly tenacious team in place, a great client portfolio, and a lot of exciting work ahead.”
Liebelt’s appointment follows Raptor’s recent appointments as the retained agency for a trio of clients: Bidstack, the leading in-game advertising company; Sandsoft Games, a AAA-powered MENA games publisher; and Kinetix, a pioneering 3D animation and Artificial Intelligence tech startup.
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For another year in a row, EGT received an accolade from the BEGE Awards competition. In this edition of the awards, the company was acknowledged as “Best Equipment Supplier of the Year“ because of the large number of installations of its products and the overall contribution to the development of the gaming industry. The ceremony was held on 23 November: the evening after the first day of the BEGE Expo, in Marinela Hotel Sofia.
“For us at EGT, giving the best quality to our customers has always been the top priority and I believe that this is the main reason why we have so many friends who choose to work with us again and again for so many years,” said Biserka Draganova, sales manager for the Balkans and Egypt at the company, when accepting the award. She continued: “It is a great honor for us to receive this distinction, as it reflects precisely this pursuit of continuous improvement of ours, which is of crucial significance for the good performance of our partners’ business as well.”
The BEGE Awards competition has been held since 2008 and honors individuals and companies, which offer new and innovative gaming solutions and contribute to the industry development.
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