Learn best practices to acquire and engage customers.
If you’ve considered pivoting to a digital marketing career, now is the time — and Brandeis is the place.
In as quickly as a year, an online master’s degree in Digital Marketing and Design from Brandeis GPS can make you a top candidate for a position in a field ranked sixth on LinkedIn’s 2021 Jobs on the Rise list.
We are one of the only programs that combines digital marketing with design, so you learn both the technical and creative components of building effective campaigns for search, social, display, email, content marketing and more. You’ll also gain hands-on experience building and executing strategies, running campaigns and managing budgets.
Your small, asynchronous classes comprise professionals from fields such as public relations, communications, graphic design, web development, product management and engineering. Your instructors are experienced practitioners who teach you best practices such as:
*Received official STEM (science, technology, engineering and math) designations
Full-time OR part-time | Fully online | Financially accessible
Your 30-credit Digital Marketing and Design MS program includes required courses in fundamental areas like SEO, digital strategy, multichannel marketing campaigns and conversion rate optimization (CRO). Electives allow you to delve deeper into areas of personal interest, such as digital media production, the psychology of user-centered design and other special topics.
Complete your degree within one year. View the course sequence options.
The most recent program requirements are listed below. Enrolled students should log in to Workday to view their personal curriculum requirements and progress.
Required Courses
RDMD 102 – Digital Marketing Strategy
RDMD 110 – Search Engine Marketing and Optimization
RDMD 120 – Writing for Digital Environments
RDMD 130 – Multichannel Marketing Campaigns
RDMD 135 – Conversion Rate Optimization
RSAN 140 – Marketing and Customer Analytics
RUCD 101 – User Experience Design
Electives (choose three)
RCOM 202 – Communication for Effective Leadership
RDMD 150 – Digital Imaging, Video, and Media Production
RDMD 160 – Ethics in Digital Design and Marketing
RDMD 290 – Special Topics in Digital Marketing and Design
RPJM 101 – Foundations of Project Management
RSAN 110 – Business Intelligence
A prime opportunity to advance
The COVID-19 pandemic underscores the growing importance of engaging people on a digital level. Across industries, organizations increasingly recognize the value of specialized digital marketers and designers capable of helping them stand out in crowded spaces. In fact, hiring in this field grew nearly 33% year-over-year. And there are no signs of that slowing down.
Learn from a digital dream team.
Faculty for the MS in Digital Marketing and Design program are leaders and innovators in their field. They solve technical, creative and strategic marketing challenges every day. You benefit from their experience as well as their connections that can help you meet your career goals.
“At Brandeis GPS, I enjoy the international student body, love how supported I feel with my academics and appreciate being able to gain access to career planning and events. I am excited to build a marketing portfolio, strengthen my marketing skills, and learn more about UX during this program. I plan to use the skills I’ve learned to advance my career, land a new job and become an adjunct professor.”
Lauren Fox, MS’23
Digital Marketing and Design
Graduate Professional Studies
Rabb School of Continuing Studies
MS 084
Brandeis University
415 South Street
Waltham, MA 02453
781-736-8787
gps@brandeis.edu
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