The last few years noticed a global surge in registering eCommerce websites. We are not discussing giant business-to-business (B2B) stores but countless small business owners going digital.
This article discusses how countless digital sellers or small-scale online businesses can accelerate their digital growth through digital marketing best practices in 2022. Launching a website is only buying land; without marketing, it is difficult to achieve the real objective of going digital; to gain massive reach.
Depending on the small business’s nature, i.e., B2B or B2C (business-to-customer), determine and prioritize your social platforms.
B2B demands you go heavy on LinkedIn, followed by Twitter, Facebook, and Instagram.
B2C demands you reverse the order, start from Instagram and then move the needle through Facebook, Twitter, & then LinkedIn.
Depending on the nature of the small business, you must focus on visual marketing.
For example, if it is like an Etsy store, ensure your visual marketing is aesthetically pleasing to provoke visitors to make buyer considerations.
If your small online business is about servicing hardware, focus on contextual visual marketing to focus on images of doers and heavily exploit GIF marketing.
B2C online marketplace can also focus on contextual product photography instead of indoor conservative photo shoots.
B2B & B2C must leverage email marketing, although the email marketing conversion scheme is pretty dated. It is because email marketing still works, and it depends on the skill of your copywriter.
Get hold of a reliable copywriter from your domain, and have a compelling sales copy written with you as the buyer in mind. If that copy fails to pass your buying interest, don’t proceed. But…
Assess how the copywriter can make the sales copy more buyer-centric, for which the approach has to be improved. Remind the buyer of the challenge they must overcome and suggest not force.
Try gamification to build on social media marketing for small online businesses and email marketing for B2B setups.
There is a whole lot of discount mechanism that has saturated the market. As a progressive online business, you have room to develop this part. So, how can you gamify your small business marketing online?
Social media and email marketing are meant to interact with potential buyers. As a small business owner, you mustn’t ignore the need to connect with your fellow competitors or industry influencers.
If you are into Augmented Reality prototyping or similar Industry 4.0 technology design & development sector, look up virtual technology conferences now that Covid-19 has massively impacted the network-marketing industry, propelled toward accelerating sales and advancing dialogues in the domain.
Why should small business owners care about digital Marketing best practices? Small business owners must build their tribe, have community support, and never run off ideas to nurture their business growth. ♦
As the Founding Editor of StartuptoEnterprise.com, Linda is interested in emerging tech startups operating in the intersection of innovation, profitability, and social impact. Her primary focus is Europe & China followed by the US & India.
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