Travel has significantly rebounded over the last year, with US and Europe leading the way.
During the pandemic, when OTAs have reduced their marketing spending, hotels globally have enjoyed an unprecedented increase in direct bookings.
However, with the global resumption of travel in the last 18 months, we are seeing a reversal, with OTAs regaining much of the booking share from their significantly increased marketing spending.
As the APAC region continues to open up, hotels need to up their game in digital marketing, both in terms of spending and strategies, to stem the tide of losing booking share to the OTAs.
In this Webinar, we explore the actions required to capture direct business through owned, earned and paid media, with actionable insights and key takeaways.
Watch on demand
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.
Hospitality Net membership explained