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The board of Alliance Marketing LLC has selected a new lineup of executive directors for Alliance Retail Group (ARG), the Hendersonville, Tennessee-based self-negotiating retail ad group announced on Wednesday.
“The board is excited to work with a team that will continue to help independent operators thrive in the highly competitive grocery business,” ARG said in a statement.
The team includes:
Earlier this month it was announced ARG has partnered with Swiftly and Skupos to increase the digital presence of independent grocers. The launch of Swiftly’s much-requested small and medium-sized businesses (SMB) platform, enables 15,000 SMBs to compete with e-commerce and retail giants, Skupos said in a statement earlier this month.
“Our partnership with Swiftly is the answer our independent retailers need to boost their digital presence and level the competition in an increasingly challenging retail market. In partnership with Swiftly, we are putting our independent grocers on a level playing field with companies like Kroger and Walmart, so that they can own their digital customer relationships and capture valuable digital advertising revenue streams,” said Bokarae in a statement. “With industry consolidation on the horizon, time is of the essence. Our independent grocers can now leverage their advantages in speed and nimbleness and the power of the network that Swiftly and ARG represent to outmaneuver the competition.”
ARG is one of the largest self-negotiating grocery ad groups in the United States. As a cooperative, ARG negotiates with trade partners to give retailers the power of a big box banner with the freedom of an independent grocer.
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