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SEO is what Google uses to rank a site and help people find the businesses they are looking for.
Uploading high-quality content on a regular basis will increase a business’s chances of ranking higher on Googles’ SERP.
Actual SEO Media, Inc.
Actual SEO Media, Inc. discusses what SEO is and how it helps new and small business owners.
HOUSTON, TEXAS, UNITED STATES, December 27, 2022 /EINPresswire.com/ — There are always new businesses popping up all the time. The more business, the more competition. The more competition, the more need for good advertising. But with so many businesses to compete with, how is a small business supposed to compete? Actual SEO Media, Inc. is here to lay some groundwork to help get smaller start-up companies to get their feet wet in the world of SEO.
Why New Businesses Need to Care About SEO
First of all, what the heck is SEO? This tiny acronym stands for search engine optimization. It is optimizing a company's website online for better visibility to gain traffic. In other words, SEO is getting a company in front of as many people as possible to gain more customers.
The Internet has brought so many conveniences; one of the biggest ones is consumerism. When people shop, nine times out of ten, they start online first. People search for all kinds of products and services online today, from food to car services to home repair. If someone has a question, they will simply Google the answer.
Google results bombards users with thousands, even millions of results. People won't spend time searching through every single result to find the best one. They will stick with the first few results that show up on the first page. The majority of the time, people won't even bother scrolling down the first page, let alone click over to the second page. This means that getting businesses out at the forefront of Google's search engine results page (SERP) is more important than ever.
How does it Work Exactly?
So back in the 90s, the Internet was a bit of a wild west where people posted about anything they wanted with reckless abandon. People would come across the craziest things sometimes without even looking for them; they would just pop up. This would overshadow legitimate businesses. Search engines came along such as Webcrawler, Excite, and Yahoo (remember those) to try and "organize things," for the lack of a better word. But one search engine was unlike the rest-Google. When Google came onto the scene, it was incredibly successful at being able to optimize search queries through a series of algorithms. As time went on, more and more people searched for things, and Google's algorithms would "learn" these search queries and provide companies with results. These results would shed light on what people were searching for and what words and phrases they were using. So, businesses would use these specific phrases to help generate content for their target audience.
How to SEO
Search engine optimization is a process with many steps. SEO has to be cultivated and maintained. It is not a one-and-done thing. Maintaining the top spot on Google's search results is a continuous battle, but it is well worth the fight.
Over the years, Google has put in place requirements and standards people have to follow in order to reach the hot spot in their search results. The standards can often change and adapt as users continue to change and adapt their search habits. Sometimes these changes are seasonal, and sometimes they change due to the times. Either way, businesses have to keep up with these changes to keep from sinking to the bottom.
Start With Research
When starting any major task, the first step is always research. SEO involves understanding the target audience, what they are looking for, and offering answers to the questions they are asking. Understanding what audiences are looking for will help in the long run when it comes time to create content. By researching target keywords, businesses can use these keywords in their content to help them boost their site on Google's search engine results.
Designing a Website Users Will Love
Then there is building a good website. Without having a website to go to, companies won't be able to find the business. But simply having a website is not enough. Google has specific requirements that websites must follow, and one of the biggest requirements is having a user-friendly site. Sites need to be simple, load quickly, provide useful information, and have a clean design.
Interesting and Informative Content
When people shop for products and services, they don't just look at prices. They want to know everything about it. Today's world lives in an abundance of information. Naturally, consumers are going to want to know as much information about the thing they are going to purchase before they spend money on it. So the more useful and relevant information a company has on their products and services, the better their chance of getting seen. This content should contain relevant keywords that people use. They should also contain images and links leading back to high-quality and relevant sites.
What is the End Result
When SEO is performed properly, it leads to gaining organic traffic to a site which can turn into customers. Not only does SEO help get a site out in front of people, but it gets a brand out in front of the people who are looking for those specific services. SEO is a different type of advertising because it targets a specific demographic rather than just putting an ad in front of someone in hopes they are looking for those services. SEO is a more organic way of finding customers.
Essentially it is a brand calling out to its audiences, saying, they exist come over here. Now, with SEO, brands are competing with their niche competition rather than simply competing with other businesses that are not in the same market. SEO does take time and effort. However, it parts the sea of endless business sights online and helps businesses find their target audience much easier.
As a leading Houston SEO company, Actual SEO Media, Inc. empowers its clients to maximize their digital marketing potential. By harnessing the power of search engine optimization, the company helps businesses expand their online reach and establish a stronger presence on the Internet. In addition to SEO, Actual SEO Media, Inc. is excellent at helping new and smaller companies get their business out to their target audience. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Actual SEO Media, Inc.
+1 832-834-0661
email us here
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