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Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact.
Ever wonder how frequently marketing software is replaced?
Here’s the answer.
How expensive? Let’s look at the numbers.
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Why we care. In addition to the many obvious answers (theft is wrong, this means analytics/KPIs are entirely fictitious), there is another coming around the bend. If/when the recession hits, marketing budgets are going to get a lot tighter fast. Be nice if that money was accomplishing something for you, wouldn’t it?
Dig deeper: Is there any incentive to crack down on programmatic ad fraud?
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