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Game-changing lottery brand welcomes wealth of experience to advisory board
Win Millions Lotto, whose innovative games and prizes are revolutionizing the contemporary lottery marketplace, has secured some of the industry’s most experienced and talented executives to serve on its advisory board as it strengthens its rapidly growing brand.
Providing formidable backing and insight to help build its commercial strategy, the company has recruited seven highly respected industry experts from the lottery, sports, finance and entertainment sectors:
With a mission to revitalize and expand the appeal of universally popular lottery verticals, Win Millions Lotto offers online lotteries that give players immediate and convenient opportunities to win enormous life-changing prizes.
The new advisory board members are welcomed to Win Millions Lotto following the recent addition of Mini Powerball and Mini Mega Millions lotteries to the company’s already impressive portfolio.
Commenting on the announcement, Win Millions Lotto CEO, Sulim Malook said: “All new brands require the right mix of talent to nurture growth and we’ve been blessed with the unmatched talent, experience and knowledge of our new board members. Win Millions Lotto is an exciting company with a robust and innovative product portfolio, and we couldn’t be happier to welcome such experienced friends and colleagues to the board to help us develop a strong and unique position in the market.”
Advisory Board Member, Michael Jones said: “Sulim is a lottery visionary. His creativity when it comes to marketing bloc lotto games and elevating their odds structure and prizes is unique in the industry. I’m honoured to be invited to assist in building a strong brand in the dynamic international lottery business.”
Advisory Board Member, Bishop Woosley said: “Having worked in the lottery space for many years, it’s exciting to be involved with a brand which is accelerating positive change. The Win Millions Lotto proposition has incredible potential – I’m encouraged by what I’ve seen so far and the vision for it going forward.”
Advisory Board Member, Jeffrey Allan said: “Win Millions Lotto is a great opportunity to herald a new evolution in lotteries. It’s a relatively simple concept but one which has been fantastically executed and has a bright future ahead of it. I’m thrilled at the prospect of being on board, helping to elevate it and the team to new heights.”
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The price of video game franchise FIFA has increased quicker than the rate of inflation, according to new research. Looking at the cost of each edition since 2007, the average price of each game has increased on average by 4.31%.Whereas the average Consumer Price Index (CPI) inflation rate in the UK has risen just 2.52% year-on-year.
The data, which was compiled by investment platform Saxo, has also predicted the average price increase of future FIFA games, soon to be renamed EA FC. EA FC 24, due out next year, is expected to rise to at least £73. While the first game expected to be priced at £100 is expected to be EA FC 32, released in 2031.
Anaam Raza, financial expert at Saxo, said: “As inflation rapidly increases in the UK, it’s more important than ever that the general public is aware of how the prices of goods are and can be affected.
“Our research has shown that, though in this case the popular FIFA franchise has been priced above inflation estimates, the cost of everything has continued to increase over the past 15 years – rising the most exponentially in the most recent five years.
“With inflation hitting close to 10% already this year and being predicted to go higher in 2023, it would be no surprise to see next year’s edition of the game being significantly bumped up in price once again. This may be to factor in an increase in manufacturing, maintenance and staff costs, which may fast forward the potential for the first £100 football game sooner than 2031.”
Game Edition
Console
Year of Release
RRP
Price Increase (%)
Average CPI Inflation Rate
Cost (with inflation)
FIFA 08
PS3
2007
£39.99
2.39%
FIFA 09
PS3
2008
£39.99
0.00%
3.52%
£41.40
FIFA 10
PS3
2009
£44.99
12.50%
1.96%
£42.21
FIFA 11
PS3
2010
£49.99
11.11%
2.49%
£43.26
FIFA 12
PS3
2011
£54.99
10.00%
3.86%
£44.93
FIFA 13
PS3
2012
£49.99
-9.09%
2.57%
£46.08
FIFA 14
PS3
2013
£39.99
-20.00%
2.29%
£47.14
FIFA 15
PS4
2014
£44.99
12.50%
1.45%
£47.82
FIFA 16
PS4
2015
£44.99
0.00%
0.37%
£48.00
FIFA 17
PS4
2016
£45.99
2.22%
1.01%
£48.49
FIFA 18
PS4
2017
£49.99
8.70%
2.56%
£49.73
FIFA 19
PS4
2018
£49.99
0.00%
2.29%
£50.87
FIFA 20
PS4
2019
£59.99
20.00%
1.74%
£51.75
FIFA 21
PS5/PS4
2020
£59.99
0.00%
0.99%
£52.26
FIFA 22
PS5
2021
£69.99
16.67%
2.52%
£53.58
FIFA 23
PS5
2022
£69.99
0.00%
8.27%
£58.01
Average increase
4.31%
2.52%
Source: https://www.macrotrends.net/countries/GBR/united-kingdom/inflation-rate-cp, Playstation.com, Xbox.com, Newspaper reviews
EA FC 24
PS5
2023
£73.01
EA FC 25
PS5
2024
£76.15
EA FC 26
PS5
2025
£79.43
EA FC 27
PS5
2026
£82.85
EA FC 28
PS5
2027
£86.42
EA FC 29
PS5
2028
£90.14
EA FC 30
PS5
2029
£94.03
EA FC 31
PS5
2030
£98.08
EA FC 32
PS5
2031
£102.30
*All data based on prices of games for PlayStation consoles. Recorded at 3pm 06/10/2022
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Hacksaw Gaming is delighted to announce that they are expanding to a new casino platform, Playbook Engineering!
After penning the deal, Hacksaw Gaming can confirm that the collaboration is now official and games have started to be rolled out to UK players.
Over the past few years, Hacksaw Gaming has been working hard to increase their presence via their UKGC license and has had many successful partnerships with multiple operators.
New players will be able to access a wide range of games, some newly released such as Dork Unit, but also already booming, Cubes, The Bowery Boys, Joker Bombs, Outlaws Inc, Stack ‘Em Scratch and Wanted Dead or a Wild.
Gabrielle Star, CCO at Hacksaw Gaming said, “We are excited to be able to call Playbook Engineering our new partner. 2022 has been a year where we’ve pushed further to expand our regulated market presence and this deal is another leap forward in this strategy. We consecutively have an urge to create new and exciting content for our operators and keep surprising our loyal and new customers.”
Ceiron Jones, Head of Casino at Playbook Engineering commented, “We feel euphoric to call Hacksaw Gaming our new partner! Within the last few years, they have built a notable reputation for themselves, and we can only see positive development coming from this collaboration. We hope our players will enjoy the addition of great games that Hacksaw Gaming have released with us. In conclusion, we are very optimistic that this partnership will continue to prosper in the years to come.”
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Global cloud gaming leader Antstream Arcade has partnered with Neo Legend, the reference brand of arcade machines based in Paris to create a new generation of gaming machines. Combining iconic content with cutting edge cloud gaming technology, these new machines will allow players to access over 1500 titles from the world’s largest library of playable games.
The partnership marks the first time a cloud based gaming service has been integrated into custom devices. Neo Legend is creating four different machine models in partnership with Antstream Arcade, including Compact, Classic and Vizion arcade cabinets. The machines provide players with a way to enjoy Antstream’s games as they were originally intended, right down to classic arcade controls. Each machine comes with one-year of premium membership to Antstream Arcade and access to exclusive Neo Legend tournaments through the Antstream Arcade platform.
Commenting on the partnership, CEO of Antstream Arcade Steve Cottam said: “Antstream Arcade has always been a driving force behind the preservation of games. We give gamers around the world free access to over a thousand games from the arcade era and beyond, making the games of the past more accessible than they’ve ever been before. But we know that there are plenty of retro fans out there that want to experience these games in a way that is as close to how they were originally released as possible. These machines are a love letter to these retro fans, combining the best of gaming history with modern cloud gaming, and we look forward to working with Neo Legend to make this a reality.”
Antstream Arcade gives players access to the largest library of games of any cloud gaming service, with iconic classics including Space Invaders, Pac-Man and Mortal Kombat and titles licenced from Disney, Warner Brothers, Taito, Atari Bandai-Namco, and a huge range of smaller indie developers and IP owners from across gaming history. Players can also enjoy games in new ways thanks to special challenge modes created by Antstream, they can participate in weekly tournaments on the platform, and compete against each other on global leaderboards.
This partnership will also see Antstream Arcade be available on Neo Legend’s “Neo One” home arcade machine, allowing owners to enjoy over 1500 ad-free games from Antstream Arcade’s library with authentic arcade hardware.
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