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National Football League (NFL) games were responsible for 82 of the top 100 most-viewed US broadcasts in 2022, according to a study by Sports Business Journal (SBJ).
Sports programming continues to provide broadcasters with strong value, as it formed 94 of the top 100 most-viewed broadcasts for 2022.
The strength of the NFL’s popularity will feature heavily in the future thinking of its rivals, particularly the NBA which is readying itself for negotiations covering the next cycle of media rights.
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