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The new ad shows six real everyday Americans, including a construction worker, a food truck owner and a basketball player enjoying a Bud as they unwind or pursue their passions. Each person takes a beer and passes the six-pack to the next until the final beer is handed to the viewer.
With the realisation that you don’t just hear and see, you experience and feel entertainment come alive in Dolby, the campaign hopes to induce purchase of a Dolby-enabled device – ‘Buy in Dolby.’ The core creative idea behind this campaign, “Dolby main Suna aur Dekha Kya” (Did you hear it, did you see it, in Dolby!) is inspired by a common colloquial reference to a big revelation – You ought to Hear and See this, the company stated.
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