20s TRAVELATOR – VO V1 – UKTV – TAKE IT EASY 300522 – THE SUNPlay Video
The Sun has launched a new through-the-line marketing campaign to drive direct traffic to thesun.co.uk.
The new TV, digital video and social ad campaign shows people stretching the time they have reading thesun.co.uk – including washing one sock at a time, and walking the wrong way up an escalator.
20s LIFT – VO V1 – UKTV – TAKE IT EASY 300522 – THE SUNPlay Video
The ads brings to life the line “the things people do for thesun.co.uk time”. Each film shows a different protagonist who has found a quirky way of making their moment with thesun.co.uk last just that little bit longer.
20s BARBER – VO V1 – UKTV – TAKE IT EASY 300522 – THE SUN1Play Video
The ads premiered during the final of Britain’s Got Talent final on Sunday. They were developed by News UK’s dedicated agency Pulse Creative, and directed by Ric Cantor through Friend London.
The message of the campaign is that The Sun’s uniquely personality-packed content is so attention-grabbing, you’ll want to find more ways to spend time with it.
20s LAUNDRETTE – VO V1 – UKTV – TAKE IT EASY 300522 – THE SUNPlay Video
David Sandall, Marketing Director of The Sun, said: “Earlier this year we launched the idea of “it’s thesun.co.uk time” through digital and OOH, and we are delighted to take the campaign to the next level. Thesun.co.uk is packed full of brilliant content, every day, and we want as many people as possible to enjoy it.”
Jim Dyer, Managing Director of Pulse Creative, said: “The Sun are rightly proud of their brilliant content and we’re equally proud of this campaign to celebrate it. It’s upbeat and entertaining, everything The Sun is about, and we think people are going to love it.”
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