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Jan 26, 2023, 12:20 ET
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Increase Your ROAS By Targeting Your Best Customers
PRINCETON, N.J., Jan. 26, 2023 /PRNewswire/ — NetElixir, one of the fastest-growing independent digital marketing agencies in the United States, recently launched their proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch.
LXRInsights’ key features include:
Leveraging LXRInsights’ high-value customer segments led to a 2x increase in conversions compared to regular audiences.
“The future of digital advertising in the cookieless future will be ruled by walled gardens, where each marketer will need to choose which ones they want to play in,” said Udayan Bose, Founder and CEO of NetElixir. “LXRInsights enhances the levers you can control in these walled gardens, such as audience signals. Our platform helps determine which levers you need to pull in order to win your best customers.”
Already, NetElixir’s LXRInsights has seen some phenomenal successes in magnifying the reach of Google Ads and Meta campaigns for our clients. Leveraging LXRInsights’ high-value customer segments led to a 2x increase in conversions compared to regular audiences, which contributed to earning 133% of their quarterly target revenue for a leading beauty brand. Social campaigns targeted to LXRInsights’ lookalike high-value customer list for a leading scrubs retailer generated a 39% higher conversion rate compared to Meta’s benchmark. These high-value customers then spent 15-30 seconds more on the website after interacting with an ad compared to other audiences.
All this is just the beginning. Based on user feedback from LXRInsights clients and internal experimentation, the team is continually evolving LXRInsights’ offerings. In the new year, NetElixir aims to offer:
LXRInsights was built after the NetElixir team observed that 12-15% of customers drive over 40% of revenue. By identifying, engaging, and winning those high-value customers, marketers can significantly improve their channel marketing effectiveness while maintaining their budget. Meet your high-value customer now.
Humanize every click with LXRInsights. Request a free demo.
ABOUT NETELIXIR
Search Marketing Redefined.
NetElixir is an independent growth marketing agency for leading retail, DTC, and B2B brands. They have been driving profitable growth for e-commerce businesses since 2004, by combining a high-tech and high-touch approach to digital marketing. The team specializes in predictably winning high-value customers through targeted demand generation campaigns on Google Ads and Meta remarketing campaigns. Their strategic insights empower brands to humanize their customer relationships through search, social, programmatic display, and retail media channels and draw the line between invasive and inventive marketing.
NetElixir is the only New Jersey-based agency and one of just 27 in Google’s Leadership Circle.
NetElixir is headquartered in Princeton, NJ with wholly-owned subsidiary offices in Hyderabad, India. For more information, please visit www.netelixir.com.
Contact: Rachel Rotunno, [email protected]
SOURCE NetElixir
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