MarTech Series – Marketing Technology Insights
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022
The winners, announced today, are led by:
Marketing Technology News: 5 of the Most Valuable Physical Backed NFTs of All Time
The Digital 100 identifies what Similarweb estimates to be the fastest-growing digital companies, not the largest, but collectively Digital 100 attracted nearly 50 million visits from 20 million people on an average monthly basis. This ranking estimate is based on traffic from desktop and mobile web internet users within the United States, focusing on digital domains that were already active throughout 2021 and averaged at least 100,000 monthly visits in 2022. Parallel reports for the U.K., Germany, France, and Japan, are also being released today, with one for Australia to follow.
Winners who ranked across multiple geographies include Set for Set (#1 Health & Fitness in the U.S., U.K., and Australia), Snipfeed (#1 Technology & Services in Germany as well as the U.S.), and Live Universal Awareness Map at liveuamap.org, with its coverage of the war in Ukraine and other conflicts (#1 News & Media in France and Germany; #2 in the U.S. and U.K.).
Biggest Trends of 2022
“The events of 2022 put a lot of stress on businesses and consumers, alike,” said Similarweb Chief Product Officer Benjamin Seror. “With inflation, rising interest rates, and supply chain issues warping supply and demand, companies had to adapt quickly and effectively. Many of our Digital 100 winners found ways to appeal to the cost-conscious consumer, offering options beyond the mainstream that allowed them to stretch their budgets.”
The major trends included:
“Similarweb’s mission is to reveal the patterns that drive digital growth, and it’s fascinating to see the different strategies these companies have pursued to achieve their success,” Seror said.
Eligibility criteria: The rankings are based on industry categories Similarweb tracks on an ongoing basis, ranked based on year-over-year change in their total estimated traffic for 2022 over 2021. To qualify for the U.S. ranking, a domain had to average at least 100,000 monthly views for 2022 and 50,000 for 2021. Domains that had no measurable traffic at the beginning of 2021 were also eliminated from the ranking. All product names, logos, brands, trademarks and registered trademarks are property of their respective owners.
Marketing Technology News: MarTech Interview with Dan Granger, CEO and Founder of Oxford Road
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Prev Post
Rookout Announces Unlimited Custom Metrics That Connect Code to Business Value
Next Post
New Research from Pantheon Reveals Top Digital Experiences that Consumers Say Influence Brand Trust
Remark Holdings, Inc. Partners With AAEON To Simplify the Delivery Of AI-Driven Video…
Qobrix Introduces an Advanced Ecosystem of Portals for Real Estate Professionals
Synup Announces Launch of New Social Media Management Platform: Synup Social
Persado Reveals Top- and Least-Performing Words for Engaging Consumers
Popular Posts
Alluxio Founder and CEO Reveals Top Data Predictions for…
Quantum Metric Announces Another Record-Breaking Year of…
WPP Acquires Fēnom Digital
iClick Interactive Asia Announces US$5 Million Share…
Yext Appoints Yvette Martinez-Rea as EVP of Corporate…
Bond Launches New Personalization Platform and Capabilities…
Biased Algorithms May Fire You in the Next Recession
RevSure.AI Introduces New Features to Help B2B CMOs and…
StarStake: On a Mission to Go Where No Web3 Platform Has… 
Copyright © 2023 MarTech Series. All Rights Reserved. Privacy Policy
