MarTech Series – Marketing Technology Insights
Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, has opened applications for the third cohort of its Tech for Black Founders product grant program. In its third year, the program will provide 15 Black entrepreneurs in Canada, EMEA, and the U.S., with a year of free Braze technology and resources that allow them to accelerate growth and scale as rapidly and efficiently as possible. Applications will be accepted now until Feb.19.
“Tech for Black Founders allowed us to scale our marketing communications with Braze, a premium product in the market, despite limited resources and pre-Series A funding,” said Winston Vakunta, Director of Marketing at Esusu, a fintech platform that reports on-time rental payments to credit bureaus to improve renters credit scores. “Braze helped us streamline our onboarding and ongoing messaging, improving customer engagement and retention.”
Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8
“Tech for Black Founders allowed us to scale our marketing communications with Braze, a premium product in the market, despite limited resources and pre-Series A funding”
“Braze is proud to be a founding member of the Tech for Black Founders Program. It’s been extremely rewarding to see companies like Esusu use Braze, grow their business and eventually raise funding,” said Rod McLeod, VP of Social Impact at Braze. “At Braze, we take a growth mindset to everything that we do. In an effort to go above and beyond offering free products this year, we plan to increase customer success and support functions to focus on fostering community amongst these companies.”
Today, only 1% of founders backed by venture capital in the United States are Black. This figure speaks to the ways in which the odds are stacked against Black technologists and entrepreneurs. Tech for Black Founders was launched in May 2020 by Braze and its founding partners Amplitude, Branch, mParticle, and Radar, to provide Black founders with free access to valuable technology to accelerate their growth, increasing their chances at securing funding and building successful businesses. In 2022, Braze provided grants to 22 Black-founded businesses in EMEA and the U.S., totaling $744,000 in annualized value.
Grant Details and Process:
To be eligible for the grant program, applicants must meet the following criteria:
Braze offers technology that allows recipients to capture, analyze and act on customer data to engage their customers across channels and create personalized experiences. For the 15 businesses selected to participate, the program will offer:
Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Prev Post
Actifai Launches Actifai Digital to Accelerate Broadband Providers’ Online Subscriber Acquisition Efforts With AI
Next Post
BCware Attracts Two Former TIBCO Executives to Support Next Stage of Growth
Global Managed Services Provider AireSpring Launches VMware Cloud Web Security
Quzara LLC Recognized with Microsoft Verified Managed XDR Solution Status
Pixalate Announces December 2022 Top Programmatic Sellers (SSPs) By Market Share For…
Square 9 Softworks Ventures into Artificial Intelligence With New AI Capture Product
Popular Posts
MacSonik Software Launching the Most Reliable Amazon…
Agility Celebrates Breakthrough Year, Named High Performer…
Omnicom Media Group and Albertsons Media Collective Partner…
Marketing Technology Highlights of The Week: Featuring…
mPulse Mobile Appoints Jay Brookes as Chief Sales Officer…
Exemplifi Announces Its Partnership With Leaders in the No…
The Benefits of PR in Modern Day Marketing
LifeLock Review (2023): Privacy Wizards Publish Review of…
Iterate.ai Wins 2023 BIG Innovation Award 
Copyright © 2023 MarTech Series. All Rights Reserved. Privacy Policy
