Follow Us!
Login to your
Mediabistro account
Not a member yet? Sign Up
Forgot your password?
Create Your Account
Signup for related jobs and career advice from Mediabistro, delivered right to your inbox. You can unsubscribe at any time.
Duration: Full-Time
Dealer.com, a Cox Automotive Brand, is currently looking for an SEO Specialist II to join our team.
The SEO Specialist II is responsible for delivering on Dealer.com’s Advanced and Premium levels of Search Engine Optimization services to its subscribers to help them achieve their goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating the clients’ websites, determining what action to take to increase site performance, and collaborating with client, and internal stakeholders like the SEO Copywriter, on a monthly basis on strategy. The SEO Specialist is the client’s point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also as direct access to the Specialist via email or phone as needed.
Your Role:
Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence.
Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, or save potential cancellations.
To improve client site performance in search engines, and utilizing Dealer.com’s web platform, execute on strategies using strictly white-hat search engine optimization tactics. Including content writing and optimization, metadata optimization, schema markup implementation, canonicaling of URLs, 301 redirects, NAP alignment, and natural backlink building.
Utilizing Dealer.com’s analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com’s SEO program. Reports include details on the impact of the SEO campaign, specific key performance metrics, challenges the site is facing, solutions to those challenges, and the work completed along with the reasoning behind the effort.
To assist with identification of potential site improvements, utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro.
Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.
Minimum Qualifications:
2-4 years of experience in digital marketing, SEO, social media, advertising, or related field
Experience in customer service or client-facing roles
Bachelor’s Degree in Marketing, Business, Communications or other related field preferred or equivalent work experience may be considered
Understanding of how search algorithms work
Knowledge of search engine optimization tactics
Strong customer service and client relationship skills required
Ability to manage competing priorities
Working knowledge of Microsoft Office
Excellent written and verbal communication skills
Self-directed, driven, and enthusiastic
Basic knowledge of HTML
What We Look For (Preferred):
Demonstrable experience creating and executing SEO campaigns
Solid knowledge of website analytics tools, such as Google Analytics
Working knowledge of HTML, CSS, and broad website concepts
Previous client relationship or account management experience
Proficient with Microsoft Office
Compensation and Other Benefits :
Hourly pay rate is $18.79 – 28.22/hour. The hourly rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s experience. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Employees receive a minimum of sixteen hours of paid time off every month and seven paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today!
———-
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.
Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
About Cox Automotive
There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling, owning and using cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic and groundbreaking consumer brands like Autotrader ® and Kelley Blue Book®, while others are creating the future of automotive at industry-facing brands like Dealer.com ®, Manheim ®, NextGear Capital ®, vAuto ® and Xtime®.
Cox Automotive is part of Cox Enterprises, a privately-owned, Atlanta-based company with revenues exceeding $20 billion.
Come join a global, family business that treats team members and clients like they’re just that – family. For more information about Cox Automotive, visit www.coxautoinc.com.
Cox Automotive is an Equal Opportunity Employer.
Vision:
We are software engineers, marketers, sales leaders and trailblazers transforming the way the world buys, sells, owns and uses cars.
Fox Corporation
We produce and distribute content through some of the world’s leading and most valued brands
Paid Media Specialist
BMA Media Group, Cleveland, OH USA
Market & Customer Research Manager
Cox Automotive, Atlanta, Georgia
Marketing Manager, Digital Marketing Initiatives (DMI)
Columbia University, New York, NY USA
Marketing Manager Channel Marketing
Cox Automotive, Burlington, VT
Videographer and Photographer, Marketing
Fordham University, New York City, NY USA
SEO Specialist II
Cox Automotive, Remote USA, Alabama