PRIME Hydration drinks have caused a stir across the UK, with thousands of people flocking to supermarkets to try and purchase one.
Many have been left disappointed due to high demand. This is all we know about the product.
Prime is a joint business venture between former YouTube boxing rivals KSI and Logan Paul.
The pair settled their feud after two high profile fights, and together launched the product.
Prime has its own stock checker app, as well as a tracker on Discord set up so that people can find the drink across the UK.
The brand has used high profile commercial deals in order to boost its exposure.
This includes Premier League side Arsenal, who agreed to stock Prime at the Emirates stadium.
Congo Brands is the manufacturer of Prime.
Companies House does not list either Logan Paul or KSI as holding a controlling share in Prime Hydration UK.
The company is owned by Trey Steiger and Max Clemons.
KSI has stated neither he nor Paul profits from the business, as all money made is redistributed into manufacturing the product to increase supply.
Despite this, it is unlikely that the interest in the product would be so high if the content creators weren't involved in its promotion.
Prime is a beverage company.
The business was established in early 2022 and is accessible in both the UK and the US.
They offer two products, a low sugar hydration drink, as well as an energy drink.
The product was originally sold exclusively in Asda in the UK, but can now be found in Aldi supermarkets.
There has been controversy around the resale of prime products, with Wakey Wines in Wakefield selling items for up to £100.
There are seven flavours of Prime Hydration, the original product.
These are orange, grape, lemon lime, tropical punch, blue raspberry, ice pop and meta moon.
The new energy drinks currently have five flavours, these are blue raspberry, orange mango, lemon lime, tropical punch and strawberry watermelon.
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