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KPIs for more than 20,000 online stores
Detailed statistics
Digital advertising spending in the U.S. 2019-2024
Detailed statistics
U.S. population by generation 2021
Detailed statistics
Favorite brands among Gen Z consumers in the U.S. 2022
U.S. population by generation 2021
Resident population in the United States in 2021, by generation (in millions)
U.S. households, by generation 2020
Number of households in the United States in 2020, by generation (in millions)
U.S. annual household expenditures 2021, by generation
Mean annual household expenditures in the United States in 2021, by generation (in U.S. dollars)
U.S. party identification 2022, by generation
Party identification in the United States in 2022, by generation
Gen Z population in the U.S. 2022, by character type
Distribution of Generation Z population in the United States as of April 2021, by segment
U.S. self-identified sexual orientation and gender identity 2021, by generation
Americans self-identified sexual orientation and gender identity in the United States in 2021, by generation
Leading economic concerns in the United States as of June 2021, by generation
Leading economic concerns among adults in the United States as of June 2021, by generation
U.S. adults concerns about the impact of COVID-19 2022, by generation
Leading concerns about the impact of COVID-19 on different areas of life in the United States in 2022, by generation
U.S. users who engage with climate action on social media 2021, by generation
Share of social media users in the United States who engage with climate action content on social media as of April 2021, by generation
Consumers that believe companies should support black-owned brands in the U.S. 2021
Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation
Media accessed weekly in the U.S. 2022, by generation
Weekly media consumption in the United States in 2022, by generation
Gen Z news consumption sources in the U.S. 2022, by age group
Daily news sources used by Generation Z teens and adults in the United States as of March 2022
Trust in selected news sources in the U.S. 2022, by generation
Most trusted news sources in the United States as of February 2022, by generation
Gen Z: selected social media platforms in the U.S. 2020-2025
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)
U.S. Gen Z: usage of social networks 2022, by frequency
Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency
Leading social apps for Gen Z in the U.S. 2021, by active user reach
Leading social media apps based on share of active Generation Z users in the United States as of September 2021
Share of U.S. consumers switching from traditional television to streaming 2021
Share of cord cutters in the United States as of July 2021, by generation
Number of connected TV users in the U.S. 2020-2025, by generation
Number of connected TV users in the United States from 2020 to 2025, by generation (in millions)
Most common U.S. users activities via email in 2022, by age group
Share of online users in the United States who engage with email communications for selected activities as of January 2022, by age group
Attitudes towards advertising among Gen Z in the U.S. 2021
Perceptions and attitudes towards advertising among Generation Z consumers in the United States as of January 2021, by medium
Importance of targeted marketing to Gen Z in the U.S. 2022
Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022
Gen Z preferred channels to be contacted by brands 2022
Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022
Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022
Reasons for a brand to contact consumers on digital channels that Generation Z consumers found acceptable in the United States as of June 2022
Gen Z :social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022
Popularity of telephone marketing among consumers in the U.S. 2022, by generation
Popularity of telephone marketing among consumers in the United States as of June 2022, by age group
Popularity of text message marketing among consumers in the U.S. 2022, by generation
Popularity of text message marketing among consumers in the United States as of June 2022, by age group
Popularity of social media marketing among consumers in the U.S. 2022, by generation
Popularity of social media marketing among consumers in the United States as of June 2022, by age group
Popularity of email marketing among consumers in the U.S. 2022, by generation
Popularity of email marketing among consumers in the United States as of June 2022, by age group
E-mail marketing effectiveness among Gen Z in the U.S. 2022
Likelihood of email newsletter instigating Generation Z consumers to purchase something in the United States as of June 2022
Gen Z: popularity of brand canceling in the U.S. 2022
Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022
Favorite brands among Gen Z consumers in the U.S. 2022
Most popular brands among Generation Z consumers in the United States as of August 2022
Favorite brands among Gen Z women in the U.S. 2022
Most popular brands among Generation Z women in the United States as of August 2022
Favorite brands among Gen Z men in the U.S. 2022
Most popular brands among Generation Z men in the United States as of August 2022
Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2021
Entertainment brands with highest awareness level among women aged 15 to 25 in the United States in April 2021
Favorite entertainment brands among women aged 15-25 in the U.S. 2021
Favorite entertainment brands among women aged 15 to 25 in the United States in April 2021
Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2021
Entertainment brands with highest awareness level among men aged 15 to 25 in the United States in April 2021
Favorite entertainment brands among men aged 15-25 in the U.S. 2021
Favorite entertainment brands among men aged 15 to 25 in the United States in April 2021
Worldwide: favorite buying methods by generation 2021
Primary shopping methods used among consumers worldwide in 2021, by generation
Change in loyalty towards brands among U.S. Gen Z shoppers since COVID-19 2021
Change in online shopping loyalty towards brands among Generation Z consumers in the United States since the coronavirus (COVID-19) pandemic in 2021
Most influential ad channels for Gen Z in the U.S. 2021
Most influential advertising channels when making purchasing decisions among female Generation Z consumers in the United States as of May 2021
Consumers who bought an item after seeing it on social media in the U.S. 2022, by age
Share of shoppers that purchased a product after seeing it on social media in the United States in 2022, by generational cohort
Products that U.S. Gen Z and Millennials buy more due to social media 2021
Product categories that Generation Z and Millennials purchased more as a result of social media brands’ posts and/or influencers’ content in the United States as of March 2021
U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021
Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands’ posts and/or influencers’ content in the United States as of March 2021
Interest in branded products among Gen Z in the U.S. 2022, by product type
Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type
Channels Gen Z consumers use to contact brands in the U.S. 2022
Channels Generation Z consumers used to contact brands in the United States as of June 2022
Reasons Gen Z communicate with brands online in the U.S. 2022
Reasons Generation Z consumers communicated with brands online in the United States as of June 2022
U.S. teens and adults: opinions of the metaverse 2022, by age group
Attitudes toward the metaverse among adults and teens in the United States as of May 2022, by age group
U.S. adults who would create an avatar for the metaverse 2022, by generation
Share of internet users in the United States who would be interested in creating an avatar for the metaverse as of March 2022, by generation
Global interest in metaverse experiences 2022, by generation
Share of adults worldwide who are interested in trying select types of metaverse experiences as of February 2022, by generation
Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021
Share of gamers feeling comfortable with metaverse advertising in the U.S. 2022
Share of gamers who felt comfortable with advertising on the metaverse in the United States as of May 2022
The most important key figures provide you with a compact summary of the topic of "Advertising and marketing to Generation Z in the United States" and take you straight to the corresponding statistics.
U.S. households, by generation 2020
U.S. annual household expenditures 2021, by generation
Leading economic concerns in the United States as of June 2021, by generation
Worldwide: favorite buying methods by generation 2021
Consumers who bought an item after seeing it on social media in the U.S. 2022, by age
Channels Gen Z consumers use to contact brands in the U.S. 2022
Media accessed weekly in the U.S. 2022, by generation
Gen Z news consumption sources in the U.S. 2022, by age group
Gen Z: selected social media platforms in the U.S. 2020-2025
Social media platforms used by marketers worldwide 2022
Social media platforms used by marketers worldwide 2022
Most popular brands on TikTok 2022, by number of followers
Influencer marketing expenditure in the U.S. 2019-2023
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