2022-12-31T18:03:37+05:30
No matter what we do, we will inevitably require accountants to complete several jobs. (Photo credit: Unsplash)
New Delhi: “Digital literacy will form the base for all positions that foresee high demand in 2023. It is imperative to individuals aiming for career progress in 2023 or further to stay tuned with the latest upgrades in digital and equip themselves with the skills academically and in their experience”, says Sagar Chandola, a marketing expert specialising in Metaverse, Brand Crossover and Neuro Marketing.
While the jobs in Sales and Marketing will always be in demand as the concentration of any industry and organisation, in particular, will be on the profit centres within, and hence sales and business development will never leave it’s place and demand, be it in 2023 or anytime in the future. Also, jobs in the field of sustainability sector, will be another major growth setter. Be it waste management, organic farming, sustainable and natural lifestyle products, e-mobility, etc, these industries will be growing manifold and thus there will be a surge in the job market.
Preventive Healthcare – Prevention is better than cure. Preventive healthcare has been a buzz word for last many years. From promoting Organic products rich in micro-nutrients, to yoga & meditation for mental wellness and mindfulness. However, Preventive healthcare will systematically touch upon unchartered territories in 2023 via Tailormade programs such as to mitigate Gun violence, which has seen an exponential rise in the last 3 years in the USA. As per Northwell Health President and CEO Michael Dowling – Guns are now the No. 1 cause of death among Americans 19 and younger, making it a public health crisis in the USA. ‘If they have their tiger locked up, ask if they have their guns locked up’ campaign is a reflection of prevention going omnichannel.
Persona Creators – Image consultants are a growing business, but they are not able to go beyond Wining, Dining, Attire, Communication best practices and Basic Etiquette. In order to carve your own brand identity, Persona creators will emerge as a job trend to create Role Models.
Larger than life personas will have to emerge now that D2C and P2P (Peer to Peer) have become a buzzword in the industry for a decade. However in order to capture the right amount of mind share and space, you have to be particularly special, remarkable or even unusual. Yet at the same time, a consistent image is a must. Other benefits include. you saving on marketing efforts, especially when it comes to Personal selling, facilitating a connect with your target audience and standing out from the crowd.
Uniqueness can come in many different ways. People can be unique based on their talent, personality, achievements, qualities, etc. Persona creators will help build this value proposition. Salespeople today are expected to build trust and rapport with buyers while primarily communicating on a Zoom Call or Google Hangouts. Thus, selling today has an added layer of complexity and those who are still using traditional selling techniques will ultimately fall flat. According to a survey by Customer Think – When there is a change in product or brand messaging, it’s essential that salespeople are prepared immediately to make adjustments to their pitch.
By creating role-specific Personas, the engagement with the target audience can become deeper, more intriguing, more meaningful and relevant.
Cognitive Behaviour therapists – With the rise of the metaverse, new feelings will emerge and human populace will go through a phase of E-puberty and E-adolescence. In order to safely pass through this phase Sexual health therapists particularly for those over exposed to the metaverse shall emerge.
Brick-Click omnichannel integrators – The metaverse will rise more and more, further accelerating the rapid improvement of e-commerce. This will lead to the rise of dedicated Brick-Click omnichannel integrators which will become SME (Subject matter expert) roles as Sensorial experiences are still limited on the digital platforms, limiting the retail therapy aspect which is still the main reason for the survival of Physical retail.
Retail therapy is shopping with the primary purpose of improving your mood.
E-commerce platforms lack in the ability of enhancing your mood due to a lack of Sensorial experiences. No matter what the advancements made in this space in terms of the sensorial experiences’ courtesy the multidimensional immersive Metaverse, there will still be something inadequate, something amiss and hence Brick and Mortar retail will be able to draw buyers to it subsequently. Digital-First will be a strategic call retailers will be taking but in order to ensure a merger of online and offline SMEs will be required.
Cyber Security and integrated Risk Dominated roles and profiles- With increased use of data, network, internet and other advanced technologies, professionals from the background of assessing cyber, operational and other types of risks will be much in demand. There could be exclusive cyber security professionals in demand or just risk professionals. The bet could be to see a combination of both skills in one person in order to ensure the perfect alignment of your financial security KPIs (Key Performance Indicator) in 2023.
Proctorship everywhere – Moonlighting could be called the Word of the Year for 2022. Being considered equivalent to having an extra marital affair in the corporate world, particularly in the Indian IT sector. While we talk about full-time jobs, in the #newabnormal part time jobs will become mainstream.
Proctorship will be the buzzword in 2023. Think of an exam invigilator coming to a hall to oversee an exam. This is a part-time work in which, just like an examiner comes from one school to another school and has no link with the students directly. Another example, proctoring in healthcare is an objective evaluation of a provider’s clinical competence by someone serving as a proctor who represents and is responsible to the medical staff. This peer-review tool is an important checkpoint prior to granting privileges. The Proctor acts as a independent and unbiased monitor to evaluate, not teach, the technical and cognitive skills of another physician. Does not directly participate in patient care and has no physician/patient relationship with the patient being treated.
Similar proctorships will evolve throughout industries. Proctorship provides ample opportunities to structure these parallel relationships. Similar B2B2B and B2B2C relationships shall emerge in 2023.
