or call
or call
Clients receive 24/7 access to proven management and technology research, expert advice, benchmarks, diagnostics and more. Fill out the form to connect with a representative and learn more.
8 a.m. – 7 p.m. ET
8 a.m. – 5 p.m. GMT
Monday through Friday
By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.
By clicking the "" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.
AI, Social Toxicity and Disappearing Customers Forge the Future of Marketing
As AI technology progresses faster than people can absorb its implications, marketers are seeking to harness its content production capabilities to gain competitive advantage. But free and low-cost generative AI tools used by consumers and agitators are escalating the potential hazards of fake content in social media. This makes it even more essential for brands to monitor content as part of efforts to maintain trust with customers.
Gartner Marketing Predictions for 2023 highlight critical marketing trends that will impact CMOs and marketing leaders. Use the latest marketing trends to learn key actions CMOs should take to navigate the future of marketing.
Download our eBook to:
By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.
All fields are required.
Step 2 of 3
By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.
All fields are required.
Step 3 of 3
By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.
By clicking the "Begin Download" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.
CMOs struggle to strengthen customer connections in the age of AI. To add to this is the need to collect first-party data to deepen customer relationships and loyalty. Gartner Marketing Predictions for 2023 provide a look forward to the future of marketing where marketers will build strengthened loyalty and brand connection with customers. Use these new marketing technology predictions to prioritize strategic adoption of AI technologies, increase vigilance to respond to social media attacks and misinformation and to strengthen trust and customer loyalty.
Marketing Predictions for 2022
Forging new connections as marketers embrace digital and prepare for the future.
View 2022 Marketing Predictions
Marketing Predictions for 2021
Marketing hits a reset as it prepares for the future during unprecedented uncertainty.
View 2021 Marketing Predictions
©2022 Gartner, Inc. and/or its affiliates. All rights reserved.
©2022 Gartner, Inc. and/or its affiliates. All rights reserved.