Illustration: Annelise Capossela/Axios
Huge audiences tuned into football and soccer over Thanksgiving weekend, with the NFL, World Cup and college football all drawing record viewership.
Why it matters: That was particularly good news for Fox Corp., which aired the three most-watched games on three consecutive days.
What they're saying: A Fox spokesperson told Axios last week that the company expected roughly 120 million people to watch its Thanksgiving weekend coverage across Fox and FS1. These three games alone delivered over half that number.
For context: The annual Macy’s Thanksgiving Day Parade — one of the few non-sports events that routinely ranks among the year's top broadcasts — drew 27.7 million viewers on Thursday across NBC and Peacock.
The big picture: Fox wasn't the only network that scored huge sports ratings over the holidays.
What to watch: Fox should put up another impressive viewership number today when the U.S. Men's National Team takes on Iran in a win-or-go-home World Cup game. The game begins at 2 p.m. ET.
