Qantas promotes marketing leader Stephanie Tully to Jetstar CEO
Special adds new managing director to Melbourne office
Private Media to launch SmartCo Media; Ex-Buzzfeed Australia founding editor leads local Inc. title
Nine’s The Block retains #1 position on VOZ
AAMI saves AFL grand final from ultimate clanger in game day stunt via OMD
What I learned from being a token
How embracing a soft leadership style changes your ability to attract talent
Dear, Metaverse: calm down
Dynamic Duos: Involved Media’s Sarah Keith and Dan Hojnik
What the Queen’s death says about the power of magazines
How agile marketing teams weaponise data to outperform competitors, boost profits
Upfronts season: Michael Stephenson on why we won’t see ads on Stan, and Nine’s upcoming slate
Mumbrellacast: Nine kicks off upfronts season; plus evolving the Royal brand
Media buyers weigh in on Nine’s big upfronts return
The multi-billion dollar tech revolution transforming the future of marketing
Nine’s Roll the Dice on Creativity
Gumtree Media UpNext: The Future is Sustainable
Future for young Aussie journos looks bright as Cardinal Pell is given column by The Australian
A dash of milk needed to weaken this strong tea advertisement
Domino’s to finally give the people what they want
Danny Bass’ impressive past career
Dad Bods, do they sell? Clearly these two similar ads think they do…
PetSure launches new campaign for its payment solution GapOnly
Mr Black launches new integrated campaign via WiredCo.
oOh!media signs multi-year partnership with City of Adelaide
Bastion Reputation appoints Elliot Giakalis to lead media and public affairs
Samsung takes targeted advertising to another direction via CHEP Network
Van Heusen appeals to young audiences in campaign via The General Store
DDB Sydney appoints BMF’s Stephanie Allen as senior copywriter
FIVEaa secures new two-year partnership for AFL rights until 2024
McDonald’s connects fans with AFL players via AR game ahead of Final
Publish Awards
Travel Marketing Awards
Publish Conference
Automotive Marketing Summit
Travel Marketing Summit
As Bastion aims to build its “new world agency”, globally, Bastion Amplify USA has merged with California-based PR and digital company, IMW Agency.
IMW has been operating in the US market for the past 15 years and will be merged into Bastion Amplify’s existing US operations. Bastion Amplify now has 35 staff in the US delivering PR, social and digital services for clients, this is in addition to Bastion Amplify’s 45 staff across Australia and New Zealand.
Bastion Amplify US will be headed by CEO Chris Bretschger, the former president of IMW Agency. Former Bastion Amplify US CEO, Shana Starr, will serve as president of Bastion Amplify. In Australia, Bastion Amplify is led by Richard Chapman.
Bastion founder and group CEO Jack Watts said: “It is fantastic to continue our growth in the US market with the (merger) of IMW Agency. We now have 50+ staff across the group in America to take our global total well over 300. We believe we have built the agency model for the new world, and we are incredibly pleased to see that continuing to gain traction in the USA, the biggest marketing services market globally.
Watts
“For me personally, it is a joy to spend time with our people and clients in the States and walk through a Bastion yellow door into one of our now 3 offices there. It truly is the land of opportunity, and we see continued exponential growth, both organically and through further acquisitions in the USA. Watch this space!”
“It is a tremendous honour to take the helm of such a talented enterprise. When my parents founded IMW decades ago, we strove for growth and impeccable customer service. This evolution continues that mission with a forward-thinking model that is fully equipped to meet the needs of the modern economy,” said Bretschger, who had held leadership roles for national advertising companies such as Doner Advertising as well as major brands such as Mazda.
The continued growth of Bastion Amplify in the US and Australia, allows Bastion Amplify to offer a unique mix of PR, digital, social and influencer services to clients across both markets, with a particular focus on implementing Bastion’s ‘follow the sun’ model of social media community management and influencer engagement to provide holistic social media services to clients 24/7.
The merger aims to put Bastion USA on an imminent trajectory to become the largest full-service independent marketing agency on the west coast of America, said CEO of Bastion USA Dax Cornelius: “We’ve executed a disciplined M&A strategy that captures and nurtures synergies by combining operations that do not compete with each other,” Cornelius said. “The result is a superior client experience unencumbered by friction within the consultancy or an overreliance on third-party outsourcing that typically comes with mark-ups in price.”
Bastion USA is part of Bastion, an independent agency with more than 300 employees working across offices located in Los Angeles, Orange County, New York City, Sydney, Melbourne, and Auckland. It also holds agency partnerships in 10 Asian markets.
CEO of Bastion Transform, Gaven Morris joins the Mumbrellacast.
Andrew is an editor and journalist with over 27 years’ experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.
or
This website uses cookies for proper functioning and enhancing the user experience. By clicking ‘Accept’ on this banner or using our site you accept our use of cookies. You can also ‘Read More’ to view our Cookie Policy and learn how to control them. Read More
Sign up to our free daily update to get the latest in media and marketing.
