Global digital ad fraud is estimated to reach $100 billion by 2023. DesignRush reached out to experts to discover the ways businesses can avoid ad fraud when buying digital media spots.
MIAMI, Oct.21, 2022 /PRNewswire-PRWeb/ –The cost of global digital advertising fraud is forecasted to grow from $35 billion to $100 billion between 2018 and 2023, as shared by Statista. It suggests that ad fraud is a common issue for modern marketers and businesses that may hurt their reputation and bottom line.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or "QuickSights" – on the ways businesses can avoid ad fraud when buying digital media spots.
1) LEVERAGE AD VERIFICATION TOOLS & USE A THIRD-PARTY AUDIT PROVIDER
According to Evan Swanson, owner-operator at Alamo City Marketing Solutions, businesses should leverage ad verification tools and third-party audit providers (if they use a private programmatic network) to avoid ad fraud.
"Employ ad verification tools in your campaigns and if you decide to use a private programmatic network then you must use a third-party audit provider," said Swanson. "Always study your analytics [and] look for signs of [fraudulent] activity such as poor site analytics, abnormally high CTRs, suspicious site list and most importantly lack of performance in your conversions, sales or other business outcomes that will indicate concrete warnings for signs of ad fraud. I use Click Guard on all my PPC ads. Click Guard stops click fraud in its steps and provides analytical data that helps you make the best data-driven decisions with the peace of mind [of] knowing you are protected."
2) PICK A REPUTABLE MEDIA BUYING AGENCY & MONITOR YOUR DIGITAL ACTIVITIES CLOSELY
In the opinion of Mansoor Bhanpurawala, digital marketing manager at Funnel Simplified, organizations should work with trusted partners and monitor their ad campaigns closely.
"It is important to choose [an ad placement vendor] that is reputable and has a good track record and has online reviews," said Bhanpurawala. "Along with that, it is important to monitor your digital advertising campaigns closely. Look out for any unusual activity, such as a sudden spike in clicks or impressions and keep your software up to date."
3) FIND OUT WHERE THE ADS WILL BE DISPLAYED
Futur Founder and CEO Joanne Eberhardt shares that knowing where the ads will be displayed is critical, while also ensuring ad relevance.
"One of the most crucial steps one can take in preventing ad fraud is to research the media, platform or provider and know exactly where the ads will be published," said Eberhardt. "Let's say you've decided to buy an ad spot on a well-known news website. After reviewing the analytics, you'll need to determine where the ads will be displayed so the context of your ads will be relevant to the content on the website and if possible, dictate what time of day the ads are shown."
DesignRush released the October list of the best media buying agencies to help businesses find a reliable partner to plan and purchase media placements for various advertising channels.
1. Alamo City Marketing Solutions – marketingsolutions-tx.com
Expertise: Advertising, PPC Management, Social Media Marketing and more
2. REQ – req.co
Expertise: Paid Search Advertising, Social Media Advertising, Video Advertising and more
3. Funnel Simplified – funnelsimplified.com
Expertise: Social Media Marketing, Email Marketing, PPC Management and more
4. Futur PR – futurpr.io
Expertise: PPC Management, Influencer Marketing, Social Media Marketing and more
5. Pixellion – pixelliongroup.com
Expertise: Paid Media, Digital Marketing, Influencer Marketing and more
6. Multi Marketing USA – multimarketingusa.com
Expertise: Affiliate Marketing, PPC Services, Geo Targeting and more
7. HYPE – hypedhaka.com
Expertise: Marketing Strategy, Online Advertising, Influencer Marketing and more
8. Global Social Media Marketing – globalsocialmediamarketing.com
Expertise: Facebook Advertising, YouTube Advertising, Google Advertising and more
9. MediaScape Advertising – mediascapeadvertising.com
Expertise: Integrated Marketing, Media Buying, Analytic Management and more
10. Pietryla PR & Marketing – pietrylapr.com
Expertise: Media Relations, Paid Placements, Social Media Management and more
11. Lounge Lizard – loungelizard.com
Expertise: Email Marketing, Social Media Marketing, PPC Advertising and more
12. Mindgruve – mindgruve.com
Expertise: Media Planning & Buying, Marketing Strategy, Social Media & Community Management and more
13. GKV – gkv.com
Expertise: Advertising, Social Media Marketing, Strategic Planning and more
14. MAXBURST – maxburst.com
Expertise: Search Engine Marketing, Media Buying Planning & Placement, Social Media Marketing and more
15. Adlicious – adlicious.me
Expertise: Social Media Advertising, Display Advertising, YouTube Advertising and more
Brands can explore the top media buying agencies by location, size, average hourly rate and portfolio on DesignRush.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
Media Contact
Maja Skokleska, DesignRush, 8008565417, maja@designrush.com
Twitter
SOURCE DesignRush
Yahoo Finance Live examines how Senator Mitch McConnell's rebuking of marijuana legislation may have impacted cannabis-tied stocks.
Shares of Bank of America (NYSE: BAC) were down on Tuesday, falling as much as 6% during the trading day. As of 2:45 p.m. ET, Bank of America was down 5.5%, trading at $32.58. The major indexes were all down on Tuesday, led by the Nasdaq Composite, which was down 258 points, or 2.3%, while the Dow Jones Industrial Average was down 498 points, or 1.5%, and the S&P 500 was off 77 points, or 1.9%, as of 2:45 p.m. ET.
Akeso Inc announced a collaboration and license agreement with Summit Therapeutics Inc (NASDAQ: SMMT) to out-license its breakthrough bispecific antibody, ivonescimab (PD-1/VEGF, AK112) for development and commercialization in the U.S., Canada, Europe, and Japan. In addition, the company will co-brand the product in the license territories. Currently, Akeso is conducting a phase 3 trial of ivonescimab monotherapy versus pembrolizumab monotherapy as the first-line treatment for NSCLC patients wit
Chances are good you're ahead of 25% of your peers.
The first fast-paced company with serious upside is hydrogen fuel-cell solution provider Plug Power (NASDAQ: PLUG). According to analyst Amit Dayal of H.C. Wainwright, Plug Power can reach $78. For those of you keeping score at home, this would work out to a near-quintupling in the company's share price in 2023.
The 2008 financial crisis, one of the biggest financial debacles in history, made Michael Burry a legend. It made him one of the examples to follow in defiance of standard practices in financial circles.
A broad cross-section of stocks tumbled again on Tuesday as market watchers focused on the Federal Reserve Bank's ongoing battle against inflation. Over the past several days, a couple of strong economic reports have increased concerns about the trajectory of an already overheated economy. With that as a backdrop, shares of Amazon (NASDAQ: AMZN) fell 2%, Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) tumbled 2.4%, and Shopify (NYSE: SHOP) had slumped 4% as of 12:19 p.m. ET.
General Electric, whose spinoff of its health care and energy companies will leave Evendale-based GE Aerospace as the sole company, bought out every single print add in the New York Times for the first time in the newspaper's history.
In this article, we discuss 12 very high-yield dividend stocks to buy now. You can skip our detailed analysis of high-dividend stocks and their performance, and go directly to read 5 Very High-Yield Dividend Stocks To Buy Now. The soaring inflation and consistent interest rates hike have analysts worried about a full-blown recession in the […]
NRG Energy (NYSE: NRG) has agreed to acquire Vivint Smart Home (NYSE: VVNT) in a deal that values the target at $5.2 billion, including debt. NRG CEO Mauricio Gutierrez in a statement called the acquisition "a transformational step in achieving our vision" to be at the leading edge of high-tech solutions for homes and businesses. The deal is a positive outcome for the special purpose acquisition company (SPAC) market.
Shares of Meta Platforms (NASDAQ: META) took a fall today as multiple news items highlighted challenges the company is facing and seemed to remind investors of the company's reputational risk. Additionally, the company is facing a new threat from Congress, and it was even chastised by its own oversight board. EU privacy regulators ruled today that social media platforms like Facebook and Instagram shouldn't be able to require users to accept targeted ads through its terms of service.
Textron stock soared Tuesday after the defense company won a contract worth up to $80 billion to build a new helicopter for the Army. The Army is turning to Textron (ticker: TXT) subsidiary Bell Helicopter for a new long-range assault helicopter—the Bell V-280 Valor—that will replace the service’s 40-plus-year-old UH-60 Black Hawk. Textron beat a joint bid from Lockheed Martin (LMT) and Boeing (BA).
Shares of major oil stocks, including diversified majors Chevron (NYSE: CVX), ExxonMobil (NYSE: XOM), and pipeline giant Kinder Morgan (NYSE: KMI) all fell on Tuesday, declining 2.4%, 3%, and 2.6%, respectively, as of 2:41 p.m. ET. The entire market was down today, as recession fears appeared to loom over most stocks. A recession of course wouldn't be good for any commodity, oil and gas included.
When investors are in "risk-off" mode, unprofitable EV companies are often the first to be sold.
Tesla (NASDAQ: TSLA) has started offering discounts on vehicles, an early sign that demand may not be as strong as the company hoped to end the year. Is this a sign that margins and earnings will be under pressure in 2023? Travis Hoium digs into the numbers in the video below.
While NIO and Li Auto (LI) hit monthly-record deliveries in November, XPeng (XPEV) sees a sharp fall in deliveries on a yearly basis.
Don’t get fooled into thinking the stock market’s recent positive action has legs. Morgan Stanley’s Chief U.S. Equity Strategist Mike Wilson thinks it’s time to take profits “before the Bear returns in earnest.” Wilson notes that his team’s tactical targets have been met and thinks the recent run-up has run its course. “Bear market rally runs into our original resistance levels–it's time to fade it,” says Wilson. With the “risk-reward of playing for more upside quite poor at this point,” Wilson
Even a dour outlook for the broader stock market couldn't outweigh good news for these companies.
Yahoo Finance Live looks at cannabis-tied shares following President Biden's signing of a marijuana research bill.
The JPMorgan Chase CEO first predicted a slowdown in October, saying a U.S. downturn would arrive in six to nine months.
