Brand Strategies; Takeaways from T20 – ETBrandEquity

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The most important takeaway is the assessment of two mindsets in a match , a team’s mindset on its strengths and weaknesses versus the mindset of the opponent team on its strengths and weaknesses. Likewise, a brand’s strategy needs to start with the consideration of “Marketing mindset Vs Consumers’ Mindset”.
The company stated that the broadcaster will get the exclusive television rights across the Indian subcontinent along with digital rights for India and Sri Lanka.
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