Updated · Jul 03, 2022
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Source: zipwhip, State of Texting
What is the future of SMS marketing and texting?
Most respondents are open to receiving text messages from businesses about:
Businesses are increasing their SMS marketing budgets as opt-in rates rise.
Respondents indicated that 61% of marketers and businesses are planning to increase their text marketing budgets for 2020. 41% reported an increase in consumer opt-in rates in the last year. Text marketing is proving to be a more effective way for businesses to increase their sales conversions and return on investment. It also has higher open and click-through rates than other channels.
Businesses are changing the way they communicate with their customers. Ten years ago, no one could have predicted that customers would connect via Facebook Messenger with businesses or that chatbots will be available everywhere.
Despite changing communications landscapes, SMS has remained stable throughout the years. Nobody hesitates to send or receive a message.
Although texting isn’t as popular as email marketing, it has proven to work well as a communication channel. We wanted to understand the views of consumers and businesses in America about texting, as it continues to grow in popularity.
One Survey surveyed hundreds of U.S. business owners and marketers to find out their primary motivations for texting and SMS marketing.
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
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