A new poll illustrates that soccer has “yet to catch up” to the U.S.’s most popular pastimes heading into the ’22 World Cup, but its “long-promised ‘future’ is still on the horizon,” according to a poll conducted by Alex Silverman of MORNING CONSULT. Soccer has been dubbed the “sport of the future” in the U.S. for decades, yet only 32% of U.S. adults said that they “consider themselves soccer fans, including 7% who said they are ‘avid fans’ of the sport.” Both of those figures are “virtually unchanged from a July 2019 survey.” Among the so-called “stick-and-ball” sports, the NFL (67%), MLB (55%), college football (52%), NBA (46%), college basketball (43%) and NHL (38%) “all ranked higher in popularity than soccer.” More than half of respondents who identified as soccer fans were under the age of 45 (54%), a greater share than “any of the other sports included in the survey,” including the NBA (51%), NFL (46%), college basketball (46%), tennis (46%), NHL (44%), MLB (43%) and golf (40%). Soccer also had the “most diverse fan base,” with 40% being fans of color. More than one in four U.S. adults who identified as soccer fans (27%) were Hispanic. Enthusiasm for soccer was “higher among younger adults than the general population,” with 40% of those ages 18-34 identifying as fans. Soccer’s popularity among younger and Hispanic adults suggests the sport is “on a trajectory for growth.” Which leagues and entities can “capitalize on that potential growth, however, remains to be seen” (MORNING CONSULT, 4/12).
NYCFC has stadium plans in Queens, Warner Bros. Discovery Sports lays off 10% of its staff and the NFL has a new highest-rated game for this season.
SBJ I Factor presented by Allied Sports: With Peter Stern of Strategic This episode features Peter Stern, president of The Strategic Agency, talking with SBJ’s Abe Madkour about launching his consultancy firm from his apartment, his leadership style, and how advice from his grandmother guides who he decides to work with. Stern was named to Sports Business Journal’s 40 Under 40 Class in 2006.
From the NBA's Bucks winning titles down to the youth level of sports, there's so much happening in Milwaukee. Get an inside look of all that is happening with the city's most valuable partnerships.
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