GUIN RECORDS – DIGITAL MARKETING & FAN ENGAGEMENT CONSULTANT
Guin Music is a media conglomerate which provides a multifaceted representation experience for our artists. Guin Records is a fully operational independent record label based in California that operates with an elite artist-friendly approach for select artists.
The record label operates in conjunction with an internal creative department, and soon, alongside a Management wing and Incubator, both of which will work to drive Guin’s mission of being an artist-friendly haven for the music community.
Guin’s Rookery nonprofit will provide a musical incubator experience to under-represented artists. Guin’s brand thrives on an artist-first and family run approach that prioritizes our artists as human beings and agents of positive cultural impact.
This role supports the marketing and executive team through interpreting data and providing actionable insights on how to optimize performance. Leveraging attribution technology, this role will collaborate cross-functionally with artists and marketing to understand the journey of converting a fan for each artist’s campaign.
You are a curious, technology-minded person with extensive music industry experience growing artist audiences. Our Growth Analyst should have a passion for using data to inform decisions, and driving that mentality across marketing and artist campaigns.
Your ability to take large amounts of data, and build an informed perspective on how to improve the impact of marketing investments is critical to success in this role. Data should become an integral part of Guin Records’ decision-making process and learnings for future artist signees, as well as current artist campaign optimizations.
As a key member of Guin’s Team, you will help answer the question: How can we dramatically increase the number of people who stream and support X artist’s music?
A Data driven individual who can create strategies based on the marketplace and similar artists. You have a passion for music and an understanding of the music business.
You are able to identify trends early on and suggest alternate paths for each artist on the guin roster based on their target audience.
You are an effective communicator and a visionary. You will play a key role in GUIN commercial releases using data to influence strategic decision making across all aspects of the business.
Guin Music provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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