Nominees this year represent every continent, from a wide range of sectors
Words: Adam Whittaker
IAAPA, the global association for the attractions industry, has announced contenders for one of the industry’s most prominent recognition schemes, the Brass Ring Awards.
The annual scheme recognises attractions including amusement and theme parks, water parks, zoos, aquariums, museums, FECs and suppliers from around the world, focussing on excellence in F&B, games and retail, human resources, live entertainment, marketing, new products, and exhibits.
Brass rings were first put on carousels in the 1800s as a challenge for the rider, with a free ride or other rewards being frequently given to carousel riders who successfully grabbed a ring.
Getting a brass ring was a prized and celebrated treat because few rings were made of brass and the majority of rings were made of iron. Today, the phrase “brass ring” is used to refer to exceptional achievements celebrated by IAAPA within the amusement industry.
Most Creative Property-Wide Event, Amusement Parks and Attractions, Including Water Parks, Annual Attendance More Than 1 million
Most Creative Sports/Stunt Show
Most Creative Multimedia Spectacular
Most Creative Halloween Haunt, Show, or Experience
Most Creative Christmas/Holiday Show
Best Theatrical Production, Amusement Parks and Attractions, Including Water Parks, With Annual Attendance Less Than 1 Million
Best Theatrical Production, Amusement Parks and Attractions, Including Water Parks, With Annual Attendance More Than 1 Million
Best Live Edutainment Performance Act
Best Atmosphere/Street Show Performance Act
Best Employee Engagement Initiative
Best Employee Reward and Recognition Program
Best Innovation in a Training Program
Best Digital Marketing Campaign
Best Integrated Marketing Campaign
Best Outdoor Advertisement
Best Public Relations Campaign
Best Social Media Campaign
Best Television or Digital Video Commercial, Annual Attendance of More Than 1 Million
Best Television or Digital Video Commercial, Annual Attendance 250,000-1 Million
Best Television or Digital Video Commercial, Annual Attendance Less Than 250,000
Best Apparel Item
Best Hard Good Item
Best Plush Item
Best Visual Merchandising
Best New Menu Item, Annual Attendance Less Than 1 Million
Best New Menu Item, Annual Attendance More Than 1 Million
Major Ride/Attraction, Product cost of more than US$5 million
Major Ride/Attraction, Product cost of US$2 to US$5 million
Major Ride/Attraction, Product cost of less than US$2 million
Family Ride/Attraction
Water Park Ride/Attraction, Product cost of more than US$2 million
Water Park Ride/Attraction, Product cost of US$2 million or less
Patron Participation Ride/Attraction
Product or Service used by Consumers
Product or Service used by Facilities
Prizes, Plush, and Retail and Food Products
Games and Devices
Virtual and Augmented Reality
Exhibitions, Shows/Productions, Theatrical Equipment & Supplies, Displays & Sets
Services, Equipment, and Supplies
Best New Product Concept Award, Attraction
Best New Product Concept Award, Major Ride or Water Park Ride
Other Product/Service
This year’s winners will be announced during IAAPA Expo 2022, marking the return of an in-person celebration with IAAPA for the first time since 2019, in Orlando, Florida.
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