Netflix introduces adverts for the first time to UK users today as the streaming giant offers a new subscription service.
The global streaming service has begun offering a cheaper subscription to customers for just £4.99 a month.
The new package will keep all the original features that fans of the streaming service love, but will instead have Ads.
Described as a “new lower priced ad-supported plan”, it will launch on November 3 at 4 pm.
The ‘Basic with Adverts’ plan will still offer a wide variety of great TV series and films and can still be watched on a wide range of TV and mobile devices.
The adverts are expected to be 15 or 30 seconds in length and will play before and during series and films.
In the initial announcement, Netflix wrote: “We’re confident that with Netflix starting at £4.99 a month, we now have a price and plan for every fan.
“While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community and couldn’t be more excited about what’s ahead.
“As we learn from and improve the experience, we expect to launch in more countries over time.”
The new package will be available in 12 counties: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
READ MORE: What’s new to Netflix UK this week: November 1
READ MORE: Watch the first Christmas advert of the season as Very launches festive campaign
Netflix’s users on the basic plan have been told to expect video quality of up to 720p/HD as well as an average of 4 to 5 minutes of adverts per hour.
Users will also notice that a limited number of films and TV series won’t be available due to licensing restrictions which Netflix say they are in the process of working on.
There is currently no ability to download titles under this package.
If you are on Netflix’s current plans, you will not be impacted by the change unless you choose to move packages.
The Basic with Adverts complements is supposed to complement the existing advert-free Basic, Standard and Premium plans.
For more information or to sign up, visit the Netflix website.
We want our comments to be a lively and valuable part of our community – a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
This website and associated newspapers adhere to the Independent Press Standards Organisation’s Editors’ Code of Practice. If you have a complaint about the editorial content which relates to inaccuracy or intrusion, then please contact the editor here. If you are dissatisfied with the response provided you can contact IPSO here
© 2001-2022. This site is part of Newsquest’s audited local newspaper network. A Gannett Company. Newsquest Media Group Ltd, Loudwater Mill, Station Road, High Wycombe, Buckinghamshire. HP10 9TY. Registered in England & Wales | 01676637 |
Data returned from the Piano ‘meterActive/meterExpired’ callback event.
As a subscriber, you are shown 80% less display advertising when reading our articles.
Those ads you do see are predominantly from local businesses promoting local services.
These adverts enable local businesses to get in front of their target audience – the local community.
It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times.
