Updated · Oct 05, 2022
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Google Ads Statistics: Google is one of the most desired search engine networks globally. Considering its popularity, many businesses and firms have been utilizing this platform to promote their trades using Google Ads. Earlier known as Google Adwords, the Google Ads platform has been continuously evolving and developing into a billion-dollar selling venture for almost all aspiring traders since its launch in 2000. Google Ads helps traders build a brand image and connect with their target consumers. It helps marketers place their businesses forth for people who use Google services. Here we will highlight the most essential Google Ads Statistics to find out whether investing in Google Ads is a good idea in 2022 and beyond.
It has around 79.8% of search market shares in the United States. It shows that Google is the most loved search engine in the world.
(Source: Oberlo)
Keyword search advertising has grown enormously since Google has transformed into the primary search directory for local trades. The company generates a massive proportion of its revenue from Google Ads alone.
As driving traffic to products and services via clicks is the main purpose of buying an ad through Google, it might be a vital investment for new businesses that are trying to grow further.
As per the 2020 Google Ads statistics, around 80% of trades rely more on on paid Google ads when it comes to PPC campaigns as compared to other alternatives.
While eCommerce has grown massively in the past few years, it has been more prevalent on mobile devices such as iPods, smartphones, and iPads as consumers find it much easier to make a purchase.
As per PPC statistics, buying & keyword bidding are major factors in the total number of clicks attained by Google Ads.
PPC ads help firms grow in size and fame. Research has revealed that the top three paid ad positions obtain nearly 46% of clicks.
A report published in 2021 revealed that around 2 million certified publishers received 68% of the ad revenue if they displayed their ads on Google Ads.
In 2020, a holding company for Google made nearly $147 billion in revenue out of net revenue worth $183 billion. It indicated more than 80% of its total revenue.
(Source: Statista)
Although SEO (Search Engine Optimization) is a low-priced marketing strategy, data shows that PPC makes two times more visitors as compared to SEO with less effort and content distribution.
Responsive Search Ads help businesses design effective text advertisements; hence, Google’s Responsive Search Ads have been trending nowadays. Over 84% of businesses have shown interest in such types of Google ads.
PPC is considered a more effective choice for upcoming businesses that wish to expand their reach, drive more traffic to their pages, and convert it into sales for a higher return. PPC takes nearly 3 weeks to learn while SEO can take more than 3 months.
A study has found that Google Ads’ Click-through rate per position (CTR) for advertisements placed at the first spot is nearly 7.94% on average.
Google Ads can be highly beneficial for upcoming businesses in a saturated market landscape. It helps new businesses meet their target consumers.
Google has outshined its closest competitor Bing recently recording the Average Ads Conversion Rate for ‘Search’ across all types of businesses at 3.17%.
(Source: WordStream)
The legal sector has reported the highest average CPC at $6.75 while the eCommerce sector records the lowest average cost per click at $1.16.
#17. The total ad revenue of Amazon was expected to grow by 15.9% in 2021.
#18. Google receives nearly more than 95% of its paid ad clicks via smartphones
#19. People who visit a page via PPC ads of Google Ads are 50% more likely to buy the product or service
#20. More than 1.2 million trades trust Google Ads to promote their products or services.
A study has found that Google Shopping Ads attract 76.4% of retail search ad spending.
Google is considered the leader in online marketing. It has been one of the first companies to advocate the idea of eCommerce. It holds a whopping 29% of shares in digital ad expenditure globally.
As mentioned earlier, the eCommerce industry and digital shopping have been booming majorly for the last few years, around 98% of users from across the world who have been surveyed recently choose to shop online quite frequently.
As per Google Ads Statistics, every $1 spent on Google’s advertising system converts into $8 in profit. It shows that Google Ads is the leading ad network on the internet fetching an ROI above the market average.
Businesses aim to convert marketing into sales, however, Google ads can help them achieve their goal with an average conversion rate of 4.40%.
Google advises capping the budget of the daily ads campaign at $50. It helps new businesses advertise their products or services on the internet comfortably.
If users find a deal within this range it can be immensely profitable for them.
As per business-to-business PPC stats, the average cost of a task on Google Ads can be from $11 K to $122 K.
Considering the popularity of mobile devices, traders need to ensure that their ads work well on all types of platforms.
Customers who are looking for locally sourced products prefer to see ads that are customized to their locations. Location-based ads are convenient for customers, cost-effective, and save travel time.
Ecommerce marketing has become much more convenient with the click-to-call feature on the majority of websites. With this feature, customers can easily use Google to connect with businesses.
The business world has become extremely aggressive in terms of competition. Hence, it has become very crucial for businesses to keep up with the latest trend. A study has recently revealed that nearly 65% of small to mid-sized firms have their own PPC ad campaigns to translate leads into sales.
These Google Ads statistics have shown that Google Ads, Google’s advertising solution allows businesses to promote their products or services on the world’s two largest search networks Google and YouTube. For many firms and businesses, advertising on Google has become indispensable to stay in the competition and to grow revenue and reach simultaneously. A strong presence on Google has become vital for all types of businesses ranging from local providers to international firms. With these Google Ads statistics, traders can make the best advertising decisions with their available marketing budgets to expand the reach of their businesses.
As per Google Ads Statistics, Responsive Search Ads or Responsive Display Ads are the most effective ads on Google Ads.
The format of ads on Google Ads is based on the type of campaigns such as App, Display, Local, Discovery, Search, Smart, Performance Max, Video, and Shopping.
A Google Ads account can have as many as 10000 paused and active campaigns, 20000 ad groups in each campaign, and 50 text ads on each ad group.
Google has launched its product Google Ads to help companies and upcoming firms promote their businesses, sell their products or services, elevate traffic to their web pages, and convert the traffic into sales.
The average cost per click on Google Ads is nearly $1 to $2.
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
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