High school football powerhouse's NIL deal an example of what's coming – USA TODAY

Shortly after the powerhouse St. John Bosco high school football team out of Southern California finishes its season opener this Friday, dozens of players will swap their jerseys for T-shirts representing KONGiQ, a sports performance and technology company. The players will then post images of themselves on social media, selling a product they use in their weight room every day. 

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