Updated · Oct 02, 2022
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YouTube Statistics: Three PayPal employees have launched YouTube in 2005. Since then, it has become the most rewarding platform for advertising, creating video content, video streaming, and sharing videos such as vlogs, original series, and tutorials. It is the most popular platform for streaming video content. It is considered the most popular video sharing-social network platform across the world. Let us dive into some groundbreaking YouTube statistics to help marketers plan their marketing strategy in 2022.
Around 2.6 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further.
The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram.
The platform is widely available across different communities and nations.
As of 2020 statistics, 55% of men above 18 years use the platform and 45% of women over 18 years are on YouTube.
Fewer than 1% of YouTube users are solely dependent on the platform.
It is quite a generous amount of time spent on any social network platform.
(Source: Alexa)
With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google.
YouTube has outweighed Netflix as well in terms of streaming video content.
#9. Over 81% of total internet users have accessed YouTube
More than 5 billion videos are watched on YouTube per day.
India accounts for the majority of YouTube users with 467 million users. While the US has the second biggest YouTube user base with 240 million reach.
(Source: Renderforest)
There are around 1 billion paid users on YouTube Premium and 3 million paid subscribers of YouTube TV.
#13. 81% of internet users in the United States use YouTube.
#14. More than 90% of people in the age range of 30 to 49 years in the US access YouTube.
#15. Around 49% of people above 65 years of age use the platform in the US.
#16. 95% of people in the age group of 18 to 29 years use the platform in the US.
#17. Around 62% of YouTube users in the US use social networks on daily basis.
#18. YouTube videos reach young adults faster compared to any television network.
#19. Nearly 75% of all millennials and 77% of people from Gen Z visit the platform on daily basis.
67% of video content published by popular channels on YouTube is in other languages.
#21. 94% of Indian YouTube users say that they learn to do things on their own by watching videos on the platform.
#22. Around 81% of parents in the US consider YouTube content educational and entertaining for their kids.
#23. As per a survey, 47% of YouTube users say that watching video content on the platform has helped them handle ongoing issues in their life.
#24. Users are three times more likely to see how-to videos on the platform than read instructions.
#25. YouTube’s most viewed videos are linked to topics such as creativity, comfort, and community.
#26. Around 8% of video consumers invest more than 15 hours on free video streaming platforms.
As per the data, Android users across the world invest 23.7 hours each month accessing the YouTube app on their mobile phones.
(Source:Hootsuite)
YouTube has introduced ‘Shorts’ a new format of videos that peak out at 60 seconds across 100 nations globally. However, initially, it has been launched for Indian audiences and become an instant hit.
#29. Out of 100 top searches on YouTube, 20% are linked to music.
#30. As per 2020 statistics, users have invested 100 billion hours watching gaming-related content on YouTube.
It shows that content consumption is going to become fully digital.
About 53% of these parents say their kids watch YouTube at least once per day.
It shows a remarkable growth of the platform worldwide.
Video marketing has been gaining momentum in the past few years among different kinds of trades globally.
(Source: Statista)
#36. Nearly 62% of traders plan to elevate their video ad spend on YouTube in 2022.
#37. Around 11% of B2B marketers access the platform to advertise their content.
#38. 24% of marketers plan to use YouTube Live as their marketing strategy.
On mobile devices, YouTube ads more easily attract leads than TV ads.
#40. 29% of traders say pre-roll shippable video ads are the most effective format of advertising.
#41. 80% of YouTube consumers prefer True View ads to regular in-stream ads.
After Instagram, YouTube is the most liked platform for influencer marketing.
#43. Nearly 60% of views for the beauty industry are generated by beauty influencers, brands contribute 39% of views.
#44. 34% of YouTube creators use the platform to endorse their brands or businesses.
#45. 51% of YouTube creators use social networks to express their creativity.
As per the data, 91.9% of internet users in the age range of 16 to 64 years watch a certain type of online video content every week.
#47. 30% of internet consumers watch at least one live video stream each week.
#48. India has YouTube’s major advertising audience.
#49. Men in the age range of 25 to 34 years are YouTube’s biggest advertising audience.
#50. YouTube ads are efficient in reaching out to 2.56 billion consumers.
#51. YouTube creators are four times more efficient in boosting brand awareness as compared to celebrities.
#52. 23% of YouTube creators say that the lack of time is their biggest challenge as content creators.
The numbers of comments, likes, views, and shares play a major role in ranking.
#54. 20% of YouTube users leave the video in the first 10 seconds.
#55. BTS has received more than 16 million monthly searches across the globe on the platform.
#56. BTS, ASMR, PewDiePie, Billie Eilish, old town road, music, Baby Shark, Badabun, Blackpink, and Fortnite are top keywords YouTube users have searched across the world.
(Source: Renderforest)
#57. As of 2022, Baby Shark Dance by Pinkfong has become the most-watched YouTube video
#58. YouTube has astoundingly recorded 4.5 million searches for YouTube.
#59. 52% of the top 100 YouTube searches are for a YouTube celebrity or channel.
#58. YouTube gives away an average of $3 to $5 for every 1000 views per video
#59. The platform pays $18 per 1000 views on ads.
#60. YouTube has given away more than $2 billion to its partners with Content ID.
#61. YouTube accounts for 11% of Google’s ad revenues.
#62. YouTube channels that generate more than $10000 per year are expected to grow by more than 50% year on year.
#63. YouTube channels that generate more than $100000 earnings per year are likely to grow by more than 40% year over year.
#64. YouTube’s global advertising revenue has been more than $29 billion for 2021.
The figure shows that there has been a 32% increase in ad revenue year over year.
#67. Around 9% of small trades have their own YouTube channels.
#68. As per 2022 data, Lego is the most admired brand channel on YouTube with 11.5 million subscribers.
#69. The number of channels having more than 1 million subscribers has increased by 65% year over year.
Content ID is a programmed and scalable system that lets copyright owners classify the videos on YouTube that they own and it safeguards their creative rights. It includes network broadcasters, movie, and recording studios.
#71. Google has taken over YouTube in 2006 for $1.65 billion
Videos that have been flagged for violating the YouTube community guidelines will have been taken down from the platform.
#73. A Nike ad featuring Football icon Ronaldinho has been the first YouTube video that received 1 million views in 2005.
#74. The video titled ‘Me at the zoo’ was the first video content uploaded on YouTube.
#75. ‘YouTube Rewind 2018’ is the most disliked video on the platform with 19 million dislikes owned by YouTube itself.
These are some latest YouTube statistics that prove that the platform is one of the most popular and efficient social networks for promoting brands or content creators. A recent study has shown that YouTube has been able to convince 6 out of 10 people to quit TV shows. Well, these YouTube statistics will help traders plan their marketing strategies to get high engagement.
With 467 million, India accounts for the maximum number of YouTube users.
The United States has 240 million YouTube consumers
YouTube’s own ‘YouTube Rewind 2018’ video is the most disliked video on the platform with 19 million dislikes.
YouTube has around 2.6 billion monthly active users.
YouTube has recorded nearly 122 million daily active users.
Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he’s busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.
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